Almost everybody who comes into your store is there to buy. And they will … if only you let them.
That line you bought that never sells ... but generates lots of special orders? Here's how to turn a profit on it.
Hate doing repairs? We understand. But David Geller says they're a great service to offer ... unless you hate making money.
Knowing which you are can determine how much you close.
It’s easy to blow a sale when the customer asks you, ‘What does it cost?’ Here's how to respond.
Having too much inventory in like throwing away money. David Geller helps you figure out how much is too much.
Technical information can help you make sales. But be very careful not to go overboard.
Looking to have a better 2003? David Geller's got a list of New Year's resolutions that all jewelers should think about.