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Repairs are sales too. They require the same salesmanship as any other product. And you must price them to make money.
Give the customer — and yourself — the freedom that comes with an undefined budget.
It’s your call. You can weather these tumultuous times by trying to play it safe and do nothing, or you can take control and make things...
MARKDOWN MADNESSSell First Things may be tough, but don’t be so fast on the discount drawer. Retail consultant Rick Segal says he was in an airport...
Handling the frequently-late employee, can a vendor demand you stop carrying another vendors’ line?, and more. [h3]Focus on behavior, not person, when confronting tardy employee[/h3] [dropcap...
David Brown says there are things independent store owners do better, but they can't lose sight of return on inventory.
WHY IT’S TRUE A customer leaves having engaged with a staff member but purchased nothing. PLAN OF ACTION To get in touch with the...
Prepare a portfolio to present your store to prospective vendors.
Pick a strategy and go with it. It’s you who will most determine how your year will be. Hard to believe it’s June already. (Though I’m...
These financial times could prove to be the best thing that ever happened to the jewelry industry — forging partners, not rivals. I for one am...
Going the extra mile now will make your store even better when the recovery comes.
THE CHART ABOVE shows 12-month rolling averages for the number of items the average store in our survey sold and also the average ticket for the...
When a repair walks in the door, don't let a missed sale walk out shortly after.
Identify your staff's strengths and make sure everyone is reading from the same playbook.
Avoiding a cash crunch, drawing customers to a new location, marketing via text message. [h3]Relocating can be a great marketing opportunity[/h3] [dropcap cap=Q.][h4][b]I’m moving my store....
WHY IT’S TRUE Selling is not a manageable process. Selling is an event and an overall means to an end. It is not measurable or specific....
Imagine if your salespeople could close three of every four sales.
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