OVER THE LAST SERVERAL ISSUES, we’ve given you some ideas how to prepare for the big Las Vegas shows. Now, it’s time to use them....
Jeff Unger’s got a question for you — who runs your store? You or your software?
The 180-degree pass-by involves walking near the customer, saying ?Hello,? and passing by. Then, after three or four steps, turn around and with a quizzical look...
Laura Stanley visited the planet’s biggest jewelry fair. Here are her impressions.
To start getting women excited about your store, the first step is to throw a party. Or three. Eileen Alexanian shares her secrets. TRUE OR FALSE:...
These tips will help you sail through your busiest season [dropcap cap=A]nother year of toil and adventure has almost drawn to a close. Peace, happiness and...
1. Not making any headway with your brainstorming sessions? Go it alone. Seth Godin cites a psychological study that shows that a team of four people,...
Keys to sellingWHAT YOU SEE IS WHAT YOU GET. WHY IT’S TRUE: You buy a beautifully marbled steak and cook it on your grill. What you get...
Don’t be intimidated. this issue is sweet … LAST MONTH, 232 pages. This month, 224. By a good margin, the two biggest editions in our history....
What makes a store ?cool?? That’s the question we’re trying to answer, with the help of a panel of expert judges, in this year’s premier edition...
And especially beware the "Butterfly Brooch Effect".
How Karen Flyer came to terms with selling luxury products I’VE NEVER BEEN a ?jewelry person?, so to speak. So when friends and associates of...
SITUATION One of your customers is wavering on the purchase ? she lacks confidence. Point to the selection of jewelry she’s looking at and give her...
EVER WONDER how productive you are compared to other jewelers? Well, one way to do that is by seeing exactly what a successful jeweler does during...
The trick is to catch people’s attention, without offending them. Denise Meyer shows you how. WHEN TRYING TO ATTRACT customers to your print ads, offend is...
Promotions are a less expensive alternative to radio ads that will get you lots of attention, says Ron Kruse. Ramping up your radio advertising during holiday...
Parables by Jeff MccandlessA man is walking to Samaria. On the way, he is beaten, robbed and left in a ditch. Later, two men, one a psychiatrist,...
IF YOU FAIL TO PLAN, PLAN TO FAIL. WHY IT’S TRUE: If you have no plan for your life, how will you know where you are going...
Our mission: to create our biggest book ever without even a bit of fluff.
In our business, we’re dealing all the time. Buying product from a new supplier, selling to customers, dealing with a customer complaint, hiring a new employee,...
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