Try selling single earrings to those who love to mix and match.
Those who do share how they find their favorites.
Jewelry writer Jennifer Heebner chronicles her visit to the mine, which also served as a shooting location for Zoolander.
It starts with setting the stage before they come in, then asking the right questions once they do.
Also, look into helping your jewelers set up a bench at home so they can work remotely if needed.
As well as a day to celebrate — and profit from — “happy accidents.”
These three techniques could drastically improve your Instagram performance.
'It’s a quiet, understated luxury. People may not know what they are, but you know it.'
The pandemic sped up e-commerce innovations.
This includes a new approach to handing out criticism that works better than the “sandwich” method.
Some cool educational and networking concepts will make this a next-level trade show.
How can he explain that another customer must have purchased a lab-grown — not a mined diamond as he claimed to his wife — without violating...
Also, hand out more “rough” compliments.
Some of the answers are hilarious, while others are inspirational.
Yes, quality and service matter … but how are you talking about them?
Also, the secret to a good thank-you note is revealed.
Fine jewelry should never be packed into checked luggage.
It means rethinking how you open your store on any given day.
If you’re doing it for inventory, you should definitely do it in the shop.
Response to every activated alarm is critical to jewelers’ livelihoods.
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