He needs to hear her say "yes."
But that also requires that you let them make sales.
Build net profit and control your inventory tightly.
You'll get to meet more people and feel better about your involvement.
Lowering threshold resistance without hurting your image is tricky. Here are some ideas.
Asking questions and building value should guide your decisions.
Millennials want fine jewelry on their terms.
Mother's Day, the Vegas shows, summer and more guarantee it will be a busy month.
Tell them your story, says fast-growing retailer.
One is a day to remind yourself that ultimately, you're selling emotional benefits.
To get better in business and life, you must first embrace failure.
He didn't want his wife to know how expensive the ring was.
Most feel they are too small to bother with it.
Three ideas to boost the likelihood of serendipitous encounters.
You're a merchant, so sell the customer what they want.
Our Brain Squad divulges how weather affects jewelry shopping in their markets.
All three are technology-based.
Do this exercise to improve your team's closing ratio.
Our Brain Squad sounds off on diamond grading.
Visual marketing can raise the shareability of your messages on social media.