MARKETINGGuest Services Hotels are a great source of potential customers. Whether guests are honeymooners, corporate warriors thinking of their wives back home or couples on vacation,...
GENERALService for Servicemen Here’s another example of the gold that can be sifted from Google Analytics data. H.L. Gross & Bro. Jewelers of Garden City, NY,...
Think Fast Read but a few pages of Daniel Kahneman’s Thinking, Fast and Slow and you’ll start to question a lot of the decisions you’ve made...
MARKETINGGown Display Here’s a great way to frame a new collection of wedding rings, whether for your website, Facebook page or a Pinterest board — in...
MARKETINGHeads I Win, Tails I Win Pre-season training for football will start soon at high schools around the country. Get down to the coach’s office to...
GENERALShine a Light Ever dropped a diamond in the workshop and then gone through the maddening frustration of not being able to find it? Slam no...
SALES FLOORHorrible Bosses A study done by Georgetown University’s McDonough School of Business found that one in four workers admitted being uncivil to customers or colleagues...
SALESSmall Things The late great Woody Justice once told us how he struck up what was to become an important relationship with an Indian diamond supplier...
OPERATIONSTurn It Off Define clear stopping points at the end of the day, so when you’re with your family and friends, you’re really with them, advises...
OPERATIONSDaily Encouragement A research study in Canada has found that people who receive regular weight-loss advice in the form of emails or tweets dropped more pounds...
SALESSelf Sellers When it comes to selling an expensive piece, you have to be prepared to let the jewelry sell itself, says Harvey Rovinsky, the owner...
SHOPRepair Diamonds The rising prices of diamonds is making this a good time to promote your diamond repair work. “There’s a lot of repair work now,”...
INSPIRE YOURSELF TO take more risks, get better results from the risks you take, and advice for mingling at wedding events. Try This: Expose Yourself One...
THIS MONTH, WE focus on tips for making your store stand out from the crowd. Sharpen Your Edge David Brown, president of the Edge Retail Academy,...
Set ‘Office Hours’ Do you really want to listen to the voice of the customer? Here’s a way: Set “office hours.” State on your website and...
Handling power surges, making the most of the Oscars, and how to organize weekly.
One jeweler tries a promotion suggested in INSTORE that featured the "King of Rock n' Roll".
FUN IDEAS FOR selling more Trollbeads, a charitable idea for watch battery replacements, the power of familiar music, and one piece of advicd for handling the...
A TWIST ON SILENT auctions, delaying a collector on your doorstep, a reason for saving old wishlists, and a few more New Year’s resolutions. INVENTORYBuy It...
OKAY, YOU’VE GOT a clean slate. Here’s how you can make the most of it. The biggest irony of business: Dealing with the urgent and unexpected...
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