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Tips for National Proposal Day and More Important Dates in March

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Today, the world straightens on its axis, day is as long as night and all eager young men of honest intention are urged to make that offer to the woman of their dreams. Yes, it’s the vernal equinox and National Proposal Day. Get in some extra bridal stock, run memes from your favorite romantic movies on your Facebook page, and hand out flowers to every young woman who comes in to “just look.”

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It’s Proofreading Day, making this a good week to re-read your website. Look carefully for errors and check every link. Links have a pesky way of deactivating themselves over time.

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Clutter Awareness Week: If you’re not working on it right now, it’s not a productivity tool or it doesn’t inspire you, it should be banished from your desktop today.

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On the 90TH ANNIVERSARY OF SAM WALTON’S BIRTHDAY, say a quiet thanks for cheaper underwear. Also, take a tip from the great discounter: Never stop learning.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Yarr! It’s International Talk Like a Pirate Day and More Important Dates for September

“I’ll be paying top dollar for whatever golden loot ye’ve got stashed in your little treasure chest.”

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19 Many jewelers seem to have forgotten what a lucrative earner gold buying can be. Luckily, International Talk Like A Pirate Day is here to remind you. Yarr, have some fun with your advertising. “Yes, me hearties, Cap’n Jack Black Diamond has gone straight. I’ll be paying top dollar for your doubloons, old lockets or whatever golden loot ye’ve got stashed in your little treasure chests. Come see the Cap’n before the sharks get ye.”

01 On NATIONAL NO RHYME (NOR REASON) DAY, challenge your customers on social media to come up with words that can’t be rhymed. Three you can probably put to good use in your posts that day are “spirit,” “silver” and “woman.”

06 Today is FIGHT PROCRASTINATION DAY, and if you’re one of the many afflicted, try this trick: when jotting down a to-do item, keep rephrasing it until it involves the use of your limbs: “Pick up phone and call …”, “Open laptop and search for …”

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Remembering Woodstock, The Little One’s First Day in Kindergarten, and More Useful August Dates

You’re always busy, but this month, get things done.

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19 Mark the 30th anniversary of the launch of Stephen Covey’s THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE by doing something in its spirit: keep a journal of everything you do, broken down into 30-minute increments. At the end of each workday, assign a value — 1, 2 or 3 (the lowest) — to your time, and at the end of the week, evaluate the results. They may well surprise you. Obviously you want to be spending at least half your time on No. 1s.

1 August is GET READY FOR KINDERGARTEN MONTH. On the first day of school, invite all new kindergarten moms to come in for mimosas and snacks. They can reward themselves for surviving this milestone.

4 The FIRST ELECTRIC LIGHTBULB sparked to life 140 years ago today. Mark the occasion with a brainstorming session with staff for fourth-quarter promotions.

15 Fifty years ago today, the promise of free music, a good time, and … umm … a pretty good shot at “getting lucky” drew 400,000 young people to WOODSTOCK, NY. To many folks, that’s much the same promise that jewelry makes (minus the music). Roll back the years with a store party.

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Halfway Point of The Year, America’s Birthday and More Important July Dates

And mark Seinfeld’s cultural anniversary with an event “about nothing really.”

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5 If your customers are “thirty-something singles with vague identities, no roots, and conscious indifference to morals,” then they’d probably respond to a Seinfeld night to mark THE 30TH ANNIVERSARY OF THE PREMIERE of the groundbreaking TV show. Just tell them it’s basically an event about nothing — a few beers, peruse the cases and wonder if George should have bought a Superfit ring.

2 At noon today, THE MIDPOINT OF THE YEAR, the first half of 2019 will give way to the important business end. Get out your notes from your January planning meetings and see what adjustments, if any, need to be made to your business plan.

4 On AMERICA’S BIRTHDAY, put together a collection of independent American jewelry designers using American gemstones.

24 It took 63 years for Father’s Day to go from whimsical thought to presidential declaration. Who is to say COUSIN’S DAY won’t make the big time as well? Start promoting.

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