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Tiasuwan Receives JNA Lifetime Achievement Award

It’s one of the highest honors in the international jewelry and gemstone industry.

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(PRESS RELEASE) Mr. Prida Tiasuwan, Board chairman of Pranda Jewelry Public Company Limited received one of the highest honors in the international jewelry and gemstone industry this year – the Lifetime Achievement Award conferred by the JNA Awards organized by UBM Asia.

This award is considered the highest honor for individuals who contributed to the advancement of the jewelry industry by promoting the best business practices, leadership excellence and innovation. Mr. Prida is also known for nurturing new generations of artists who are preserving Thailand’s time-honored jewelry-making traditions. The event was held on September 17, 2018 at the Hong Kong Jewelry & Gem Fair.

“I am truly honored and grateful to receive this international accolade from the JNA Awards. This industry has given me so much happiness in my life. I and top leaders around me have trained and developed thousands of people into becoming fine craftsmen, and I am extremely delighted to say that they are proud to create beautiful and exquisite jewelry pieces.  I feel that God has given us the duty to fulfill the needs of those who wish to celebrate meaningful occasions by offering special and unique jewelry to their loved ones. We have accomplished this task – and more – since we ensure that all our products are and will be produced in a socially responsible way,” Mr. Prida shared.

“I’m honored and I’m feeling happy to receive this award. Then I start to reflect after that moment onward and I realized that is this really the most important point?
Our industry has never really been admired properly. We had served the world or at least half of the world to make them happy, to make them feel confident. We use our two hands to cut to beautify the stones that nobody wants into a most beautiful thing and we do it with happiness.

I was very happy because every time when I look at my workers, I look at them like precious things. When I look at their faces, they are so happy to do what they are doing, but they never really been recognized properly. And now I feel that I am the extension of them to get something that they can feel proud of. Thanks JNA for lifting the spirit of the gems and jewelry industry and lifting the spirit of workers who has produced the thing that they love for the people that love beautiful things.” Mr. Prida said while receiving the award.

Mr. Prida known as one of Thailand’s visionary business leaders, is credited for transforming PRANDA Group into one of the world’s top jewelry manufacturers and exporters, and the Southeast Asian country’s flagship jewelry brand. Under Prida’s leadership, PRANDA mastered the mass-production of fine-quality jewellery, a feat which used to be the exclusive domain of highly skilled goldsmiths. This high-profile industry pioneer also champions Thailand-made jewellery globally, encouraging other home-grown manufacturers to explore and capture international markets.

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Mr. Prida has devoted himself to the industry for more than four decades. He currently serves as vice president of the Thai Gem and Jewelry Traders Association, director of the Subcommittee on Marketing at The Gem & Jewelry Institute of Thailand (GIT) and director of The World Jewellery Confederation (CIBJO). He is also a member (5th Class) of The Most Noble Order of The Crown of Thailand for his outstanding service to the Kingdom of Thailand.


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