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Tiasuwan Receives JNA Lifetime Achievement Award

It’s one of the highest honors in the international jewelry and gemstone industry.

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(PRESS RELEASE) Mr. Prida Tiasuwan, Board chairman of Pranda Jewelry Public Company Limited received one of the highest honors in the international jewelry and gemstone industry this year – the Lifetime Achievement Award conferred by the JNA Awards organized by UBM Asia.

This award is considered the highest honor for individuals who contributed to the advancement of the jewelry industry by promoting the best business practices, leadership excellence and innovation. Mr. Prida is also known for nurturing new generations of artists who are preserving Thailand’s time-honored jewelry-making traditions. The event was held on September 17, 2018 at the Hong Kong Jewelry & Gem Fair.

“I am truly honored and grateful to receive this international accolade from the JNA Awards. This industry has given me so much happiness in my life. I and top leaders around me have trained and developed thousands of people into becoming fine craftsmen, and I am extremely delighted to say that they are proud to create beautiful and exquisite jewelry pieces.  I feel that God has given us the duty to fulfill the needs of those who wish to celebrate meaningful occasions by offering special and unique jewelry to their loved ones. We have accomplished this task – and more – since we ensure that all our products are and will be produced in a socially responsible way,” Mr. Prida shared.

“I’m honored and I’m feeling happy to receive this award. Then I start to reflect after that moment onward and I realized that is this really the most important point?
Our industry has never really been admired properly. We had served the world or at least half of the world to make them happy, to make them feel confident. We use our two hands to cut to beautify the stones that nobody wants into a most beautiful thing and we do it with happiness.

I was very happy because every time when I look at my workers, I look at them like precious things. When I look at their faces, they are so happy to do what they are doing, but they never really been recognized properly. And now I feel that I am the extension of them to get something that they can feel proud of. Thanks JNA for lifting the spirit of the gems and jewelry industry and lifting the spirit of workers who has produced the thing that they love for the people that love beautiful things.” Mr. Prida said while receiving the award.

Mr. Prida known as one of Thailand’s visionary business leaders, is credited for transforming PRANDA Group into one of the world’s top jewelry manufacturers and exporters, and the Southeast Asian country’s flagship jewelry brand. Under Prida’s leadership, PRANDA mastered the mass-production of fine-quality jewellery, a feat which used to be the exclusive domain of highly skilled goldsmiths. This high-profile industry pioneer also champions Thailand-made jewellery globally, encouraging other home-grown manufacturers to explore and capture international markets.

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Mr. Prida has devoted himself to the industry for more than four decades. He currently serves as vice president of the Thai Gem and Jewelry Traders Association, director of the Subcommittee on Marketing at The Gem & Jewelry Institute of Thailand (GIT) and director of The World Jewellery Confederation (CIBJO). He is also a member (5th Class) of The Most Noble Order of The Crown of Thailand for his outstanding service to the Kingdom of Thailand.


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Press Releases

Rembrandt Supports Hurricane Michael Recovery with Exclusive Charm

It features the hashtag #850strong.

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(PRESS RELEASE) WILLIAMSVILLE, NY – To support recovery efforts after Hurricane Michael devastated the Florida Panhandle in October, leveling homes and businesses, Rembrandt Charms has created an exclusive engraved charm for Smith and Smith Jewelers.

Smith and Smith Jewelers is a family-owned business serving historic downtown Marianna, FL, for over 20 years.

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Rembrandt’s custom charm features the hashtag #850strong, adopted by the residents to symbolize their determination to overcome the damage caused by Hurricane Michael. Wearing this charm and charm bracelet shows support for recovery efforts and reflects the powerful bond, as well as the courage, the members of this community share as they work together to rebuild their lives.

“We were deeply saddened by the devastation wreaked by Hurricane Michael, and our thoughts and prayers are with all of those affected,” said Eric Lux, vice president, Rembrandt Charms. “The opportunity to help strengthen a community affected by such a tragedy is something we value and will always support.”

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Canadian Jewelers Association Begins Management Transition

He will continue to be involved with the CJA as a freelance writer.

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(PRESS RELEASE) TORONTO – The Canadian Jewellers Association (CJA) announced that it has initiated a transition of its management personnel.

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Following the completion of his scheduled 18-month contract as executive director, Mr. Brian Land recently left that role and the association. He will continue to be involved with the CJA as a freelance writer. Ms. Carla Adams, currently a manager in the association office, will discharge the duties of executive director on an interim basis until a successor to Mr. Land is named, likely by mid-January.

“Brian Land was engaged primarily to assist in managing the amalgamation of the Canadian Jewelers Association with Jewelers Vigilance Canada,” said Mr. Marco Miserendino, chairman of the CJA Board of Directors. “The knowledge and skill he brought to that file was of great assistance. The successful completion of that assignment now enables both Brian and the association to determine and pursue their respective future directions,” Mr. Miserendino added.

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TrueFacet.com and Stephen Silver Fine Jewelry Partner On Boutique

It’s open in time for the holidays.

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(PRESS RELEASE) SILICON VALLEY, CA/NEW YORK – Luxury digital marketplace TrueFacet.com has partnered with independent jeweler Stephen Silver Fine Jewelry to present a collaborative retail boutique in Silicon Valley.

The TrueFacet and Stephen Silver Fine Jewelry boutique is located in the Silvers’ second boutique space at the Rosewood Sand Hill Resort in Menlo Park, CA, which officially opened on Nov. 14. The boutique is stocked with TrueFacet’s selection of pre-owned watches and fine jewelry collections from luxury brands such as Rolex, Cartier, Van Cleef & Arpels, Patek Phillipe, Panerai and Audemars Piguet.

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With this collaboration, TrueFacet will gain access to the Silvers’ network of Silicon Valley clientele and international collectors, while Stephen Silver Fine Jewelry can effectively scale its fine jewelry, estate jewelry and rare collectible timepiece offerings while harnessing TrueFacet’s digital reach and consumer insights.

TrueFacet Co-Founder Tirath Kamdar stated: “Silicon Valley is TrueFacet’s third-largest market, and we saw the potential for even more growth by partnering with the demonstrated leader in offline shopping experiences in the area, Stephen Silver Fine Jewelry. We see our partnership as a merger between the physical and the digital space. It’s something we are very excited about, that has never been attempted in this industry. There is a real synergy between our companies, with Stephen Silver’s expertise in rare estate pieces, and our leadership in the Certified Pre-Owned category, offering thousands of products unavailable anywhere else.”

Since its founding in 2014, TrueFacet.com has crowdsourced much of its pre-owned watch and fine jewelry inventory through customer trade-ins, consignments and customer sales, growing its marketplace inventory to over 140,000 items. Each item is authenticated and refurbished in-house or directly by brands through TrueFacet’s groundbreaking Brand Certified Pre-Owned program, launched in August of 2018.

TrueFacet has relationships with Brand Certified Pre-Owned partners like Zenith, FENDI Timepieces, Faberge and Roberto Coin. The digital marketplace has also recently partnered with Messika to power a branded U.S. e-commerce site for the international jewelry brand.

Stephen and Jared Silver, a father and son team, have earned a reputation among Silicon Valley’s VC community as early adopters of new technology. Where other jewelry and watch retailers have seen e-commerce marketplaces as competition, the Silvers saw an opportunity to invest in TrueFacet, a data-driven, tech-forward digital marketplace, and eventually took on an advisory role with TrueFacet.

Stephen Silver Fine Jewelry President Jared Silver saw an opportunity to expand the relationship with TrueFacet as luxury retail partners.

“TrueFacet makes an ideal digital partner because the company’s high-touch service and impressive global reach complement our own strengths,” he said, “and through this partnership, we will also gain access to TrueFacet’s wide selection of certified pre-owned inventory.”

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