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To Achieve More, You Must Motivate Better



No company is perfect, but with help from this issue’s lead story, you can transform your team. 

At INSTORE magazine, each and every person is a key asset. And it’s the collaboration of our talented editorial, design, web and sales teams that gets the job done. Without each of those individuals working together as a unit, we would not be able to provide you with fresh insights and daily advice (make sure to subscribe to our daily newsletters at 

Ok, truth be told, behind the magic curtain is a company much like yours that doesn’t always run seamlessly. We have new product launches regularly, new competitors, changes in staff and various other challenges. It can sometimes seem insurmountable. 

How do we overcome those challenges? The same way you can: motivation. When the regular flow of business is disrupted, we rely on our unique culture and incentives to motivate the team to persevere and exceed expectations.

I encourage you to take to heart this month’s big story, not simply to develop cool motivational tools for your business, but to look at this process strategically. Build your culture through an overarching web of motivational incentives and see how your team works beyond their assigned responsibilities to provide your store with the competitive edge to succeed. 

Wishing you success,

Matthijs Braakman

Publisher, SmartWork Media



Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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