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To Achieve More, You Must Motivate Better



No company is perfect, but with help from this issue’s lead story, you can transform your team. 

At INSTORE magazine, each and every person is a key asset. And it’s the collaboration of our talented editorial, design, web and sales teams that gets the job done. Without each of those individuals working together as a unit, we would not be able to provide you with fresh insights and daily advice (make sure to subscribe to our daily newsletters at 

Ok, truth be told, behind the magic curtain is a company much like yours that doesn’t always run seamlessly. We have new product launches regularly, new competitors, changes in staff and various other challenges. It can sometimes seem insurmountable. 

How do we overcome those challenges? The same way you can: motivation. When the regular flow of business is disrupted, we rely on our unique culture and incentives to motivate the team to persevere and exceed expectations.

I encourage you to take to heart this month’s big story, not simply to develop cool motivational tools for your business, but to look at this process strategically. Build your culture through an overarching web of motivational incentives and see how your team works beyond their assigned responsibilities to provide your store with the competitive edge to succeed. 

Wishing you success,

Matthijs Braakman

Publisher, SmartWork Media

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Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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