Connect with us

To Achieve More, You Must Motivate Better

Published

on

No company is perfect, but with help from this issue’s lead story, you can transform your team. 

At INSTORE magazine, each and every person is a key asset. And it’s the collaboration of our talented editorial, design, web and sales teams that gets the job done. Without each of those individuals working together as a unit, we would not be able to provide you with fresh insights and daily advice (make sure to subscribe to our daily newsletters at instr.us/v). 

Ok, truth be told, behind the magic curtain is a company much like yours that doesn’t always run seamlessly. We have new product launches regularly, new competitors, changes in staff and various other challenges. It can sometimes seem insurmountable. 

How do we overcome those challenges? The same way you can: motivation. When the regular flow of business is disrupted, we rely on our unique culture and incentives to motivate the team to persevere and exceed expectations.

I encourage you to take to heart this month’s big story, not simply to develop cool motivational tools for your business, but to look at this process strategically. Build your culture through an overarching web of motivational incentives and see how your team works beyond their assigned responsibilities to provide your store with the competitive edge to succeed. 

Wishing you success,

Matthijs Braakman

Publisher, SmartWork Media

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

Columns

To Achieve More, You Must Motivate Better

Published

on

No company is perfect, but with help from this issue’s lead story, you can transform your team. 

At INSTORE magazine, each and every person is a key asset. And it’s the collaboration of our talented editorial, design, web and sales teams that gets the job done. Without each of those individuals working together as a unit, we would not be able to provide you with fresh insights and daily advice (make sure to subscribe to our daily newsletters at instr.us/v). 

Ok, truth be told, behind the magic curtain is a company much like yours that doesn’t always run seamlessly. We have new product launches regularly, new competitors, changes in staff and various other challenges. It can sometimes seem insurmountable. 

How do we overcome those challenges? The same way you can: motivation. When the regular flow of business is disrupted, we rely on our unique culture and incentives to motivate the team to persevere and exceed expectations.

I encourage you to take to heart this month’s big story, not simply to develop cool motivational tools for your business, but to look at this process strategically. Build your culture through an overarching web of motivational incentives and see how your team works beyond their assigned responsibilities to provide your store with the competitive edge to succeed. 

Wishing you success,

Advertisement
Matthijs Braakman

Publisher, SmartWork Media

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular