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To Make Facebook Work for Your Jewelry Store, Try This

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Social media marketing works, but it takes some know-how.

Jewelers are increasingly turning to Facebook as a platform to connect with customers and potential customers — but how can you be sure your efforts will pay off?

The social media giant is trying to make it easier for small businesses to succeed with Facebook ads through a tool called Blueprint, according to an article published in the Asbury Park Press. And it’s apparently gaining traction: Enrollment in the online learning platform recently crossed 1 million.

Katherine Shappley, Facebook’s director of small business, was quoted saying: “Blueprint is particularly helpful for small businesses because it is straightforward on how to get up to speed and achieve their goals on both Facebook and Instagram. Blueprint is applicable to any business that is looking to achieve objectives in a digital way.”

The tool is free and includes several dozen video modules in areas such as creating and targeting Facebook advertisements.

If you’d like to know more about how jewelers specifically are using Facebook, check out Big Survey 2016. We covered topics such as the best time to post on Facebook and the types of posts that perform best on Facebook.


Read more at the Asbury Park Press

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Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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