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To Make Facebook Work for Your Jewelry Store, Try This

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Social media marketing works, but it takes some know-how.

Jewelers are increasingly turning to Facebook as a platform to connect with customers and potential customers — but how can you be sure your efforts will pay off?

The social media giant is trying to make it easier for small businesses to succeed with Facebook ads through a tool called Blueprint, according to an article published in the Asbury Park Press. And it’s apparently gaining traction: Enrollment in the online learning platform recently crossed 1 million.

Katherine Shappley, Facebook’s director of small business, was quoted saying: “Blueprint is particularly helpful for small businesses because it is straightforward on how to get up to speed and achieve their goals on both Facebook and Instagram. Blueprint is applicable to any business that is looking to achieve objectives in a digital way.”

The tool is free and includes several dozen video modules in areas such as creating and targeting Facebook advertisements.

If you’d like to know more about how jewelers specifically are using Facebook, check out Big Survey 2016. We covered topics such as the best time to post on Facebook and the types of posts that perform best on Facebook.


Read more at the Asbury Park Press

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Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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