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To Make Facebook Work for Your Jewelry Store, Try This

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Social media marketing works, but it takes some know-how.

Jewelers are increasingly turning to Facebook as a platform to connect with customers and potential customers — but how can you be sure your efforts will pay off?

The social media giant is trying to make it easier for small businesses to succeed with Facebook ads through a tool called Blueprint, according to an article published in the Asbury Park Press. And it’s apparently gaining traction: Enrollment in the online learning platform recently crossed 1 million.

Katherine Shappley, Facebook’s director of small business, was quoted saying: “Blueprint is particularly helpful for small businesses because it is straightforward on how to get up to speed and achieve their goals on both Facebook and Instagram. Blueprint is applicable to any business that is looking to achieve objectives in a digital way.”

The tool is free and includes several dozen video modules in areas such as creating and targeting Facebook advertisements.

If you’d like to know more about how jewelers specifically are using Facebook, check out Big Survey 2016. We covered topics such as the best time to post on Facebook and the types of posts that perform best on Facebook.


Read more at the Asbury Park Press

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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