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To Really Understand the Jewelry Business, Ask These Questions of the People You Meet

It’s easy to learn valuable information while you go about your daily business.




If you’re looking for fresh new ways to grow your jewelry business, you should probably check with some outside sources.

Why not ask the people you meet while going about your everyday routine? By engaging your friends, family or even the person who cuts your hair in targeted conversation, you can pick up ideas for marketing your business, stocking your store and selling more jewelry, says marketing specialist Jimmy DeGroot.

In the video below, DeGroot outlines a few of the questions you could ask.

Take a look:



Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at and sharing marketing advice through his blog site at Sign up for training videos here.



Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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