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If you’re looking for fresh new ways to grow your jewelry business, you should probably check with some outside sources.

Why not ask the people you meet while going about your everyday routine? By engaging your friends, family or even the person who cuts your hair in targeted conversation, you can pick up ideas for marketing your business, stocking your store and selling more jewelry, says marketing specialist Jimmy DeGroot.

In the video below, DeGroot outlines a few of the questions you could ask.

Take a look:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at and sharing marketing advice through his blog site at Sign up for training videos here.



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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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