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To Really Understand the Jewelry Business, Ask These Questions of the People You Meet

It’s easy to learn valuable information while you go about your daily business.

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If you’re looking for fresh new ways to grow your jewelry business, you should probably check with some outside sources.

Why not ask the people you meet while going about your everyday routine? By engaging your friends, family or even the person who cuts your hair in targeted conversation, you can pick up ideas for marketing your business, stocking your store and selling more jewelry, says marketing specialist Jimmy DeGroot.

In the video below, DeGroot outlines a few of the questions you could ask.

Take a look:


 

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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