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If you’re looking for fresh new ways to grow your jewelry business, you should probably check with some outside sources.

Why not ask the people you meet while going about your everyday routine? By engaging your friends, family or even the person who cuts your hair in targeted conversation, you can pick up ideas for marketing your business, stocking your store and selling more jewelry, says marketing specialist Jimmy DeGroot.

In the video below, DeGroot outlines a few of the questions you could ask.

Take a look:


 

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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