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To Spur Creativity, Think of Your Store as a Warehouse

Doing so will give you different ideas of how to address customer wants.




To Spur Creativity, Think of Your Store as a Warehouse

You probably hope your customers view your store as something like an atelier in Milan or maybe a palace of luxury goods. But in 2021, it might be better to think of it as a warehouse. That change in mindset can lead to exploring fresh ways of doing business or new lines or caategories of jewelry that you may not want to sell in your store, but which would do well in an alternate marketplace, Nicole Leinbach Reyhle, founder of, told a recent American Gem Society Confluence event. “Try an online marketplace or a pop-up experience at a festival or in a store you’d like to collaborate with. Consider an app for selling directly on social media, or explore curbside pickups, delivery or subscription services,” she said.

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It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

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