Brainstorms

To Spur Creativity, Think of Your Store as a Warehouse

Doing so will give you different ideas of how to address customer wants.

Published

5 years ago

June 23, 2021

INSTORE Staff Instore July 2021 Issue

To Spur Creativity, Think of Your Store as a Warehouse

You probably hope your customers view your store as something like an atelier in Milan or maybe a palace of luxury goods. But in 2021, it might be better to think of it as a warehouse. That change in mindset can lead to exploring fresh ways of doing business or new lines or caategories of jewelry that you may not want to sell in your store, but which would do well in an alternate marketplace, Nicole Leinbach Reyhle, founder of RetailMinded.com, told a recent American Gem Society Confluence event. “Try an online marketplace or a pop-up experience at a festival or in a store you’d like to collaborate with. Consider an app for selling directly on social media, or explore curbside pickups, delivery or subscription services,” she said.

After 35 Years in Kent, Bonaci Fine Jewelers Found the Right Partner to Close the Right Way

Bob Bonaci spent 35 years building a jewelry business and community presence in Kent, Washington. When he decided it was time to retire, he knew the process would take careful planning — and the right help. Fellow jewelers who’d been through it pointed him to Wilkerson. The results exceeded expectations. Wilkerson’s hands-off approach let Bonaci step back while the team handled every detail, meeting his personal and financial goals throughout. “It is phenomenal, the success that we’ve had.” Watch Bob share his retirement story.