Brainstorms

To Spur Creativity, Think of Your Store as a Warehouse

Doing so will give you different ideas of how to address customer wants.

Published

3 years ago

June 23, 2021

INSTORE Staff Instore July 2021 Issue

To Spur Creativity, Think of Your Store as a Warehouse

You probably hope your customers view your store as something like an atelier in Milan or maybe a palace of luxury goods. But in 2021, it might be better to think of it as a warehouse. That change in mindset can lead to exploring fresh ways of doing business or new lines or caategories of jewelry that you may not want to sell in your store, but which would do well in an alternate marketplace, Nicole Leinbach Reyhle, founder of RetailMinded.com, told a recent American Gem Society Confluence event. “Try an online marketplace or a pop-up experience at a festival or in a store you’d like to collaborate with. Consider an app for selling directly on social media, or explore curbside pickups, delivery or subscription services,” she said.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”