Do You Or Don't You? To Start Their Day Off Right, Three-Quarters of Jewelers Have a Routine Published 4 years ago on March 22, 2017 By INSTORE Staff Share Tweet Yes: 75% I take a walk around our (leased) building then sit at my bench and do two repairs: the first being the most difficult (or a job I didn’t want to do in the first place ), the second being the most challenging or fun. – Don Elliott, Elliott Jewelers, Richmond, VA We have a checklist for opening and closing. Almost every day we have a memo that has a news item, heads-up, or gem of wisdom to start off with. Entire staff must read the daily memo before they sign in and start the clock. This assures it will be read quickly. — J. Dennis Petimezas, Watchmaker’s Diamonds & Jewelry, Johnstown, PA Our manager goes over the absolutes, what is going on marketing wise, who is coming in, what went on the day before, any personal experiences staff members had shopping locally. — Beth Guntzviller, Miner’s North Jewelers, Traverse City, MI I start with a good old-fashioned, hand-written to-do list. I prioritize it by starting with my highest-value activities (things that have the biggest impact on sales). So following up with a customer about a 2-carat diamond trumps re-ordering hot stamped boxes. — Jen Foster, David Douglas Designs, Marietta, GA Coffee, coffee, coffee — I need my coffee! After that it’s all good. — Loann Stokes, Stokes Jewelry, Stillwater, MN Unlock, vacuum, turn on pickle pot, stock the cases, make tea, have a quick smoke outdoors, walk in and look for anything discordant or in need of cleaning. I learned long ago to try to look around carefully as if I were the pickiest client on their first visit and make sure they want to come back. — James Doggett, Doggett Jewelry, Kingston, NH I am trying to follow Jim Ackerman’s advice and devote the first 30 minutes of each day to marketing. — Jane Johnson, RM Johnson & Sons, Salem, VA I have a healthy commute in which Siri reminds me of my daily tasks. I make several calls during the drive, especially ones that need privacy! All the while I guzzle a full 16-oz bottle of water, have a piece of fruit and center. I like the drive. I ramp up on the way to work, looking forward to my day and ramp down on the drive home. — Denise Oros, Linnea Jewelers, La Grange, IL 1. Pay the bills first, it makes you feel good; 2. Review important emails; 3. Review yesterday’s sales for never out reorders. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL Each associate has a routine, rotating task (clean break room, check bathrooms, check supplies at each terminal, etc.). — Kate Pearce, Pearce Jewelers, West Lebanon, NH Stop at coffee shop on way in to start the day talking non-jewelry with store associates and other customers there. — Ira Kramer, The Diamond Exchange of Maryland, Rockville, MD I have a little warm-up I do for about 20 minutes. Combo of breathing, tai chi and yoga. Have been doing this for 9-10 months — it is wonderful. Helps me handle the difficult stuff way better than I used to! — Cliff Yankovich, Chimera Design, Lowell, MI Security is No. 1 with me. I always check my surroundings at home and at and near the store. — Gene, John, Krista Poole, Poole Jewelers, Tuscaloosa, AL No: 25% I just get up and go to work. And as we all know, each morning is different once you walk though the door. — Chris Wattsson, Wattsson & Wattsson Jewelers, Marquette, MI Routines are dangerous in our business. — Mark Neumann, Ross Designs, Highland Park, IL We generally take a few minutes at the end of the day to prep for the following day. Ours is a small store. — Andrew Russakoff, Russakoff Jewelers, Skowhegan, ME This article originally appeared in the April 2017 edition of INSTORE. What’s the Brain Squad? If you’re the owner or top manager of a U.S. jewelry business serving the public, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here. Related Topics: Do You or Don't You?INSTORE April '17store management click to Comment(Comment) Up Next More Than Half of Jewelers Cooperate With Other Local Competitors Don't Miss Nearly Two-Thirds of Jewelers Have a Store Dress Code Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. 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