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Today’s Jewelry Consumer: What The Latest Research Tells Us

Panelists discuss the recent Plumb Club survey of more than 1,000 jewelry buyers across America.




In a comprehensive consumer study, The Plumb Club asked more than 1,000 online respondents in the U.S. where they shop for jewelry, their design/category preferences, openness to lab-grown diamonds, effects of the pandemic on their jewelry buying, their use of technology, and more. In this webinar, the panel discusses the fascinating conclusions of the research, which impact every U.S. retailer. Panelists include Lawrence Hess, executive director of The Plumb Club; Steven Lerche, executive vice-president of Goldstar Jewellery and member of The Plumb Club’s Next Generation Committee; and Jordan Peck, vice-president of Color Merchants/Brevani and co-chair of The Plumb Club’s Next Generation Committee. Moderated by INSTORE editor-in-chief, Trace Shelton.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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