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Today’s Jewelry Consumer: What The Latest Research Tells Us

Panelists discuss the recent Plumb Club survey of more than 1,000 jewelry buyers across America.

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In a comprehensive consumer study, The Plumb Club asked more than 1,000 online respondents in the U.S. where they shop for jewelry, their design/category preferences, openness to lab-grown diamonds, effects of the pandemic on their jewelry buying, their use of technology, and more. In this webinar, the panel discusses the fascinating conclusions of the research, which impact every U.S. retailer. Panelists include Lawrence Hess, executive director of The Plumb Club; Steven Lerche, executive vice-president of Goldstar Jewellery and member of The Plumb Club’s Next Generation Committee; and Jordan Peck, vice-president of Color Merchants/Brevani and co-chair of The Plumb Club’s Next Generation Committee. Moderated by INSTORE editor-in-chief, Trace Shelton.


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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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