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Today’s Jewelry Consumer: What The Latest Research Tells Us

Panelists discuss the recent Plumb Club survey of more than 1,000 jewelry buyers across America.




In a comprehensive consumer study, The Plumb Club asked more than 1,000 online respondents in the U.S. where they shop for jewelry, their design/category preferences, openness to lab-grown diamonds, effects of the pandemic on their jewelry buying, their use of technology, and more. In this webinar, the panel discusses the fascinating conclusions of the research, which impact every U.S. retailer. Panelists include Lawrence Hess, executive director of The Plumb Club; Steven Lerche, executive vice-president of Goldstar Jewellery and member of The Plumb Club’s Next Generation Committee; and Jordan Peck, vice-president of Color Merchants/Brevani and co-chair of The Plumb Club’s Next Generation Committee. Moderated by INSTORE editor-in-chief, Trace Shelton.



Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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