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Eileen McClelland

Top Experiences That Should Be on Every Jeweler’s Bucket List

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A few months ago, we asked INSTORE’s Brain Squad to share the top experiences that should be on every jeweler’s bucket list.

The overriding theme in nearly all of the suggestions is to be sure you take time now to do at least some of the things on your list. Don’t wait for retirement, which you keep putting off anyway.

“Do anything that gets your adrenaline flowing and gives you joy,” says Denise Oros of Linnea Jewelers in La Grange, IL. “Learn something new as often as possible. Travel more. Be a tourist even if it is just in your own city. Hike, run, bike, fly, boat. Just go, get out, do! Live longer, love harder and laugh more. Regrets not allowed. That should be on everyone’s Bucket List.”

While the whole story will be published in December, here are a few top suggestions:

  1. Set a goal. Seek to sell big diamonds – over 5 or 10 carats, for example.

  2. Take some time off – soon! Take Christmas week off. Or take weekends off for a while, just to see how the other half lives. Or take a six month sabbatical.

  3. Have an adventure: Drive across the United States. Hike Half Dome in Yosemite. Go on a night dive. Take a cruise. Rent an apartment in Manhattan for a month. Get a pilot’s license. See one of the Wonders of the World.

  4. Take a jewelry-related trip. Visit the Gem Gallery of the Smithsonian in Washington, DC. Visit the Hong Kong jewelry show. Visit a gem mine. See how a diamond is cut in person. Join a buying group. Stay longer than you need to at the Tucson gem shows and take time to explore. Take GIA courses.

  5. Take your business to the next level. Remodel your store. Spend some time learning jewelry design and/or working on the bench. Enter INSTORE’s America’s Coolest Stores contest.

 

 

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Eileen McClelland is the Managing Editor of INSTORE. She believes that every jewelry store has the power of cool within them.

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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