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Top Jewelry Influencers Took Over Our Instagram Account … and Here’s What They Posted!

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Our followers were in for a treat.

In May we handed over the reins of our Instagram account to a few of the industry’s top influencers.

Our followers got to see the industry through the eyes of Beth Bernstein (@bethbjeweled), Danielle Miele (@gemgossip), Becky Stone (@diamondsinthelibrary) and Benjamin Guttery (@thirdcoastgems). And what a treat it was as they shared their thoughts and observations — along with photos, of course, of gorgeous jewelry they encountered!

Below a sampling of the posts they shared. Check us out on Instagram to see it all: @instoremagazine.

@bethbjeweled

@gemgossip

@diamondsinthelibrary

@thirdcoastgems

 

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Wilkerson Testimonials

When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

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Cullen Wulf Finds Humor in Weird Encounters

View his videos on instoremag.com.

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True Tales

This Grandma Had An Unbelievable Plan to Escape If The Custom Design Estimate Was Too High

Even her grandkids were in on it.

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Recently, a new customer walked in hoping to have a custom ring made. We browsed through the counters, tried on rings, looked at wax patterns, and I had a good feeling about her. She was so excited and eager that while she had lunch, I sketched a design. She took a look and seemed very relieved! She then shared that she and her grandchildren, who were with her, were so nervous that the estimate would be out of their price range, they had came up with a plan to get her out of the store if she couldn’t afford it. She said she was supposed to fake a heart attack and the grandchildren would usher her out quickly to the car. I have never laughed so hard! Luckily, she loved the design, it was in her price range and they didn’t have to carry out their sneaky plan! I believe I now have an excellent new customer! — Linda McEathron, Design House, Waco, TX

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The Jeweler Cartoons

Cartoon: The Jeweler Hears What He Wants to Hear

And ignores what he doesn’t.

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