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Here Were the Top-Selling Brands From January, According to Our Brain Squad

Gabriel & Co. led by a landslide.




925 sterling silver earrings by Sterling Reputation
925 sterling silver earrings by Sterling Reputation with sapphire-colored cubic zirconia stones from the Bridal Jewelry collection. $119,

Sterling Reputation sells great every month, not just January. Great look for the price! — Gregory Fliegauf, Fliegauf Jewelers, Washington, NJ

Top-selling jewelry brands in January

Gabriel & Co. (8), John Hardy (4), Stuller (4), Allison-Kaufman (4), Citizen (4), Lafonn (4), Rolex (4), Vahan (3), Carla Corp. (3), ASHI (2), Hearts On Fire (2), Lagos (2), Ostbye (2), Quality Gold (2), Rembrandt Charms (2), Royal Chain (2), Sterling Reputation (2), Sylvie Collection (2)

* Brands mentioned by at least two of 193 Brain Squad members.

  • Color with Allison-Kaufman, silver with Secure Hoop. — Brenda Newman, The Jewelry Source, El Segundo, CA
  • Ostbye diamond anniversary bands, Royal Chain gold, and LOTS of repairs. — Andrew Russakoff, Russakoff Jewelers, Skowhegan, ME
  • We are higher-end, so it only takes a few items: ruby bracelet, our custom colored stone rings, pearl suites. — Bradley D. Weber, Weber Goldsmith Gallery, Carmel, CA
  • Lagos and Gabriel & Co. were the top two, then all over the place with lots of lab-grown, too. — Alan Perry, Perry’s Emporium, Wilmington, NC
  • Engagement rings with small tweaks: If we have it in our store with four prongs, they may have requested six prongs, or lower heads, a surprise diamond under the head, larger diamonds in the shank, or rose gold. — Christine Matlack, E.G. Landis Jewelers, Boyertown, PA
  • Alex Sepkus, Aaron Henry, Breuning, and our own custom pieces. Many of our sales were self-purchases. Great designs and quality of the jewelry always sell! — Robert G. Kaylor, R. Grey Jewelry Gallery, Boise, ID
  • Lab-grown diamonds in simple solitaire mountings continue to dominate, along with custom restyling projects and diamond glimmer hoops from Leslie’s by Quality Gold. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Our repair department was off the charts this month. Diamond earring sales were a big winner, too. — Joe Caron, Caron’s Jewelry, Bristol, RI
  • Fana, Hearts on Fire, John Hardy and Rolex. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Engagement rings … I kept waiting for things to slow down after Christmas, and they haven’t. — Danny White, Jeff White Custom Jewelry, Las Vegas, NV
  • Stuller finished jewelry and findings … as usual. — Sherrie Schilling Devaney, Sherrie’s Jewelry Box, Tigard, OR
  • It was a mixed bag. Several wedding bands, some Damaso Martinez, Elizabeth Locke, Jane Taylor and Daum crystal. We had a nice month with Breitling, too! — Marc Majors, Sam L. Majors, Midland, TX
  • Strangely enough, Citizen men’s watches were hot sellers. Also clocks! I know what your are thinking … dinosaur! I am a contrarian! — Donald Killelea, Killelea Jewelers, Midlothian, IL
  • Custom jewelry was our best selling. Our signature collection from Vibhor was No. 2. Vibhor sold well because it’s our signature brand and we pushed it for people looking for diamond bands. — Elizabeth Saba, Presley Co. Fine Jewelers, San Diego, CA
  • Custom bridal. 14K yellow gold. The look of scattered diamonds prong set on a thin band that we are always trying to talk our guests into making wider. — Shawn Mikkelson, Forge Jewelry Works, Provo, UT
  • Nontraditional engagement rings were popular. Soon I expect to be making a plethora of unique wedding bands to snuggle against them. I also foresee future sales of plain wedding bands for everyday wear. — James Doggett, Doggett Jewelry, Kingston, NH
  • We don’t sell many of our brand names. Generally, the less expensive things like Intuitions by Royal Chain and Bella Cavo by Kelly Waters do better than any diamond jewelry. — Julee Johnson, Julee’s Jewelry, Mankato, MN
  • Custom pieces that I have in the case sold. It seems customers were looking for “different” pieces to spend their money on. People are more careful now with what they buy. — Susan Kauffman, Black Dog Jewelers, Lewisburg, PA
  • Engagement rings and diamond bands were hot! Hearts On Fire did great. As always, Vahan and John Hardy were big sellers. — Richard Frank, Goldstein’s, Mobile, AL
  • We sold a lot of engagement ring with bigger diamonds. Ritani, but not halos. Halos are done. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • In-store created jewelry, because that’s what we do best. Estate jewelry, because that’s what people seem to be looking for these days. E.L. Designs by Ed Levin, because it’s nicely made, American-made and well priced. — David Phelps, John David Jewelers, Durham, NC
  • Brett Lauren! Her designs add another edgy dimension to a classic look. — Linda McEathron, Design House, Waco, TX
  • The so-called “paper clip” necklace did very well, especially in yellow gold. The chain comes in a variety of gauges, works well alone, layering, bracelets and even attaching charms to personalize. Destined to be a classic in our book. — Alex Weil, Martin’s Jewelry, Torrance, CA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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