Connect with us

Headlines

Tourneau Is Changing Its Name

The company was acquired by Bucherer three years ago.

mm

Published

on

Luxury watch retailer Tourneau is changing its name, WWD reports.

The brand will be known as Bucherer.

Bucherer is the Swiss retailer that acquired Tourneau three years ago.

Tourneau operates 31 store across the U.S. During a year-long transitional period, the stores will use the name “Tourneau Bucherer,” according to WWD.

Ira Melnitsky, president of Bucherer USA, told WatchTime that for now, “Our marketing, our internal communication, even our shopping bags will all bear what we call a hybrid logo, which includes both the Bucherer and Tourneau names.”

Tourneau sells high-end watch brands such as Rolex, Patek Philippe and Cartier.

Read more at WWD

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular