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Plus a new kids-focused initiative by Gem Legacy.

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Gem Legacy Toilets Initiative

Bathroom Benefits

Nonprofit Gem Legacy has announced a new kids-focused initiative that aims to provide proper sanitization, air filtration, and plumbing for 10 new toilets at the Sanawari Primary School in Tanzania. Gem Legacy is dedicated to supporting education, vocational training, and local economies in East African gemstone mining communities. gemlegacy.org

Only Natural Diamonds

The Diamond Producers Association is now the Natural Diamond Council (NDC), an industry authority dedicated to promoting desirability of natural diamonds and supporting the integrity of the diamond jewelry industry. The NDC launch includes a digital platform called Only Natural Diamonds for both consumers and retailers. naturaldiamonds.com

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Clean Body, Clean Earth

Recent months have seen a huge increase in masks, gloves, and other limited use PPE items that can’t be recycled through the usual methods. TerraCycle’s Zero Waste Box program will safely process and recycle your discarded PPE. terracycle.com

#BaltShow

The Baltimore Art, Antique, and Jewelry Show has announced new dates for 2020. The event will be returning to its traditional home at the Baltimore Convention Center Nov. 12-15. baltimoresummershow.com

Autumn in Atlanta

The Atlanta Jewelry Show has announced that there will be a 2020 fall show at the Cobb Galleria Centre on Oct. 24-25. The event will be preceded by a pre-show conference on Oct. 23. atlantajewelryshow.com

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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