Connect with us

Press Releases

Trendvision Identifies Consumer Trends at Hong Kong Show

mm

Published

on

 

HONG KONG – Trendvision Jewellery+Forecasting, Fiera di Vicenza’s independent think tank for trend forecasting led by Creative Director Paola De Luca, held a consumer trends presentation at the recent Hong Kong International Jewelry Show.

The presentation, called “Consumer Updates on Jewelry Market 2016-17,” offered an analysis of the primary consumer types and their characteristics, explaining their geographical location and specific styles and preferences.

"The luxury and jewelry markets in China are becoming more challenging. Chinese consumers are savvy and individual expression and aesthetics are key factors. A large group of emerging Chinese talents is bringing a new prospective in design. … Be aware of the ‘golden age’ of Chinese designers," says Paola De Luca, founder and creative director of Trendvision Jewellery+Forecasting.

With the information and research of the think tank, Fiera di Vicenza aims to offer collections that reflect market trends.

According to Trendvision, there are several trends that will become evident in the jewelry and luxury good industries in 2017 and beyond, including “Sea Life”, which features fluid lines reminiscent of the sea. The diamond sector will be dominated by “Below Zero,” which are characterized by essential lines that see the diamond as the true protagonist, and “Raw Sophistication,” where color and organic abstraction enhance the beauty of colored diamonds.

Advertisement

Additionally, Trendvision identified four archetypal consumer types characterized by tastes and purchasing attitudes, each associated with specific “megatrends.” These are, as explained in a release from Trendvision:

  • “The New Thinker,” a new minimalist that loves the simplicity of Sophisticore. It is a simplicity that at second glance can be seen as highly sophisticated. The jewelry loved by the New Thinker is very practical.
  • I-History is the domain of “The Digger” (or “The Retronaut”), who looks to the past to construct his or her identity, and who needs knowledge and familiarity to evolve. The tastes of this consumer are tinged with history, but with the new character that comes from the present. Magic, esotericism, the search for craftsmanship and dark symbols are this consumer’s central themes.
  • Geo-Luxury targets the consumer known as “The Geonaut,” whose desire is to discover the world and to leave narrow confines behind in order to explore distant places. This consumer displays a new exoticism, together with a flaunting of knowledge and culture. This is the consumer who loves to source jewelry from all over: street markets and the internet included. However, these need to be pieces with a story to them, from items bought in a bazaar to the prestigious jewelry of Jaipur.
  • Lastly, “The Illusionist” finds expression in the Digital Hypnosis megatrend, displaying a high degree of attention to technology. This is an intelligent consumer who seeks tech jewelry to express his or her personality with its ultramodern, futuristic style.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular