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Trollbeads Announces Design Competition Winner

From 24 finalists, the public jury voted for one winning design.

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Turtle Flower

Giada Manfredi

(PRESS RELEASE) From all over the world, designs were uploaded from people who wanted to share their vision of a new bead in the People’s Bead campaign created by Trollbeads. This is the 10th year that Trollbeads has hosted the popular design competition. Both designers and jury were found among customers and collectors with a shared passion for Trollbeads.

Danish jewelry brand Trollbeads asked its fans and collectors to help design a new bead to the ever-growing collection of inventive beads that fit the original beads-on-bracelet concept. Once again, the event inspired followers from all around the world to share their creativity and opinion. The company received several thousand unique designs; 24 finalists were chosen by the fans, and then the public jury voted for one winning design.

Turtle Flower is a bead in Sterling silver. The bead is launched with this theme: “Slow down and enjoy beauty – it is all around you.” The turtle is a symbol of Earth and helps you to stay grounded.

The designer behind the 2019 People’s Bead “Turtle Flower” is Giada Manfredi. Giada Manfredi comes from Italy and lives with her family in a small town, Casalpusterlengo. Since Manfredi was very young, her passion has been drawing. The passion came from her uncle, who was a talented artist. He showed her his work and taught her about different techniques. Manfredi has had lots of admiration of her drawings from others. During the years, Manfredi also grew a passion for decoupage and sewing.

“I have always loved turtles. Every time I go to a new city or on holiday, I search for something like a pendant or a little figure that shows a turtle. Well … my house is full of turtles!

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“I found the inspiration from a holiday in Sharm el Sheik, where I was at a boat trip. I was snorkling, and I hoped to see a turtle…that was my dream. Three excursions were planned that day. During the first and the second excursions, I saw many beautiful fish but no turtles. On the third excursion I had almost given up hope. And just there I saw an amazing sea turtle that was swimming next to me! I was so excited that I could not move. It looked like the turtle was dancing, as a flower cradled by the wind.”

“Turtle Flower” is now available in stores worldwide and online at www.trollbeads.com.

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NAJA Offers Scholarship for Gemology Students

Deadline for submission is November 1, 2019.

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The National Association of Jewelry Appraisers (NAJA) announces that it will award an ACE It Appraisal Conference Scholarship to a deserving gemology student. NAJA invites GIA, FGA, FGAA, FGG, FCGmA, RGA students to apply for this scholarship for the 53rd Annual ACE It Winter Educational Conference scheduled on February 2 – 3, 2020 in Tucson AZ.

This opportunity gives the gemology student a first hand experience of networking with appraisal professionals by attending the highly regarded NAJA educational experience during a time when Tucson devotes itself to gems, jewelry, and minerals. The scholarship, which covers the conference fee only, requires a resume, photo and an essay explaining the reason why the gemology student would choose to become a gems and jewelry appraiser. NAJA believes that becoming a gems and jewelry professional appraiser is a viable career option for gemological students.

Applications can be obtained at http://najaappraisers.com/ScholarshipApp2019.pdf. Deadline for submission is November 1, 2019 and the final selection by the NAJA Scholarship Advisory Board will be announced December 1, 2019.

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CIBJO Releases Marketing and Education Special Report, Analyzes ‘Next Great Jewelry-Buying Generation’

Generation Z ‘is coming to our markets very soon if it has not already arrived in reality.’

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(PRESS RELEASE) MILAN, ITALY — With fewer than 10 weeks to go until the opening of the 2019 CIBJO Congress in Manama, Bahrain, on Nov. 18, the first of the CIBJO commissions’ Special Reports has been released. Prepared by the CIBJO Marketing & Education Commission, headed by Jonathan Kendall, the report returns to what has been defined as the next great jewelry-consuming group, Generation Z, providing a breakdown of what the industry needs to consider if it is to ensure that jewelry remains a favored purchase.

Generation Z refers to consumers who currently are 15 to 25 years of age.

“Gen Z is coming to our markets very soon if it has not already arrived in reality,” writes Kendall. “Its members are forecast to spend a whopping $143 billion this year alone. So we better get them on our side if we want to enjoy a rosy future. In fact, the future success of the jewelry industry will depend on our understanding the needs and wants of Generation Z. Get this right and we can all look forward to strong profitable years moving forward. Get it wrong and we could be destined for the scrap heap – not overnight maybe, but ultimately.”

Communicating largely via social media, Generation Z is more environmentally conscious and gender neutral than any generation that preceded it, studies show. It celebrates authenticity, diversity and human imperfection. It is more likely to heed the advice of a friend rather than a celebrity.

“Gen Z is prepared to splurge, but it must be worth it. The more added value the better, and that can come from its environmental credentials or its social value,” says Kendall.

To download a copy of the CIBJO Market & Education Commission’s special report, click here.

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Gem Legacy Celebrates 1 Year Anniversary

It launched in September 2018.

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(PRESS RELEASE) ROYAL OAK, MI – Gem Legacy is celebrating the successes of its 1 year anniversary after launching in September 2018 by founder Roger Dery. Gem Legacy is a 501(c)3 nonprofit supporting education, vocational training, and local economies in East African colored gemstone mining communities.

The first year has boasted many successes, thanks to industry partners and donors. Roger Dery, founder and executive director of Gem Legacy looks back on the first year: “Lives are deeply affected because we’re ensuring that a group of widowed miners will find Tsavorite Garnet, 28 orphans will get a full education, kids are getting full nights of sleep on new mattresses, and young adults are entering the gem industry with knowledge in gemology and gem faceting. They have hope because we, the jewelry industry, are saying ‘we see you and we believe in you.’”

Other highlights from Gem Legacy’s first year include the formation of its advisory board (Christina Clover-Field, Ben Smithee, and Monica Stephenson) and its Leadership Council (Omi Gems and Parle Jewelry Designs). The leadership council is growing to be a consortium of the industry’s top leaders dedicated to sharing Gem Legacy’s mission and activating a united industry-wide effort to support the mining communities in Africa.

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