Headlines

Trollbeads Names New CEO for North America

Published

7 years ago

October 20, 2016

INSTORE Staff

He has the “right entrepreneurial mindset.”

Trollbeads has named Robin Aagaard as CEO of its North American operations, Accessories reports.

He’s taking on the role previously held by Brenda Berger, who was named chief executive of Trollbeads U.S. about three years ago.

Aagaard is a son of Lise and Peter Aagaard, founders of the company.

Aagaard helped to set up the North American office in Princeton, NJ, Accessories notes.

Trollbeads Global CEO Jan Stig Andersen was quoted saying Aagaard is “the perfect person to take the North American business to the next level.”

“He has been involved in all significant areas of business development within Trollbeads for the past several years,” Andersen said. “In addition, he has the right entrepreneurial mindset, extensive experience and the relevant background.”

Trollbeads was founded in Copenhagen, Denmark, in 1976. Today the brand can be found in more than 30 countries. It has grown to include over 90 designers and more than 600 different beads

Read more at Accessories

It Was Time to Make a Decision. It Was Time to Call Wilkerson.

Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, Robin, opened Robin James Jewelers in Cincinnati, Ohio. “We were coming to a stage in our life where we knew we have to make a decision,” says Jim Schwartz. He and Robin wanted to do it right, so they called Wilkerson. The best surprise (besides surpassing sales goals)? “The workers and associations really care about helping us move out own inventory out of the store first. It was very important to us.”