Connect with us

True Tales

True Tales: A Fine Thanks

Published

on

True Tales: A Fine Thanks

Published in the May 2014 issue

A FINE THANKS

I sold Eddie a few pieces of jewelry and over time he became a regular customer of mine.

He came in one day and bought a necklace (his most expensive purchase yet) and shared with me he would soon be shopping for a new diamond engagement ring.

I followed up the sale by mailing him a thank-you card, saying something like, “I’m sure she loved it, can’t wait to see you again soon.”

Advertisement

Soon after, a woman came into my store and asked for me by name. She had a photocopy of my thank-you note and accused me of having an affair with her husband, Eddie.

I told her she was mistaken (not giving many details), and she got even more irate. Since she was making a scene at this point, I asked her to leave the store.

But she had just one more question for me: “You’re telling me that you send a hand-written thank-you card to every customer of yours?”

I reply: “Yes, actually I do.” And I showed her my stack of receipts and cards for the week.

She left.

I saw Eddie many months later, and he mentioned that he was going through a divorce. — Jen Foster, David Douglas Designs, Marietta, GA

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular