Connect with us

True Tales: A Fine Thanks

Published

on

True Tales: A Fine Thanks

Published in the May 2014 issue

A FINE THANKS

I sold Eddie a few pieces of jewelry and over time he became a regular customer of mine.

He came in one day and bought a necklace (his most expensive purchase yet) and shared with me he would soon be shopping for a new diamond engagement ring.

I followed up the sale by mailing him a thank-you card, saying something like, “I’m sure she loved it, can’t wait to see you again soon.”

Soon after, a woman came into my store and asked for me by name. She had a photocopy of my thank-you note and accused me of having an affair with her husband, Eddie.

Advertisement

I told her she was mistaken (not giving many details), and she got even more irate. Since she was making a scene at this point, I asked her to leave the store.

But she had just one more question for me: “You’re telling me that you send a hand-written thank-you card to every customer of yours?”

I reply: “Yes, actually I do.” And I showed her my stack of receipts and cards for the week.

She left.

I saw Eddie many months later, and he mentioned that he was going through a divorce. — Jen Foster, David Douglas Designs, Marietta, GA

Advertisement

Advertisement

SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

Promoted Headlines

Most Popular

True Tales

True Tales: A Fine Thanks

Published

on

True Tales: A Fine Thanks

Published in the May 2014 issue

A FINE THANKS

I sold Eddie a few pieces of jewelry and over time he became a regular customer of mine.

He came in one day and bought a necklace (his most expensive purchase yet) and shared with me he would soon be shopping for a new diamond engagement ring.

I followed up the sale by mailing him a thank-you card, saying something like, “I’m sure she loved it, can’t wait to see you again soon.”

Advertisement

Soon after, a woman came into my store and asked for me by name. She had a photocopy of my thank-you note and accused me of having an affair with her husband, Eddie.

I told her she was mistaken (not giving many details), and she got even more irate. Since she was making a scene at this point, I asked her to leave the store.

But she had just one more question for me: “You’re telling me that you send a hand-written thank-you card to every customer of yours?”

I reply: “Yes, actually I do.” And I showed her my stack of receipts and cards for the week.

She left.

I saw Eddie many months later, and he mentioned that he was going through a divorce. — Jen Foster, David Douglas Designs, Marietta, GA

Advertisement

Advertisement

SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

Promoted Headlines

Most Popular