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True Tales: A Fine Thanks

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True Tales: A Fine Thanks

Published in the May 2014 issue

A FINE THANKS

I sold Eddie a few pieces of jewelry and over time he became a regular customer of mine.

He came in one day and bought a necklace (his most expensive purchase yet) and shared with me he would soon be shopping for a new diamond engagement ring.

I followed up the sale by mailing him a thank-you card, saying something like, “I’m sure she loved it, can’t wait to see you again soon.”

Soon after, a woman came into my store and asked for me by name. She had a photocopy of my thank-you note and accused me of having an affair with her husband, Eddie.

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I told her she was mistaken (not giving many details), and she got even more irate. Since she was making a scene at this point, I asked her to leave the store.

But she had just one more question for me: “You’re telling me that you send a hand-written thank-you card to every customer of yours?”

I reply: “Yes, actually I do.” And I showed her my stack of receipts and cards for the week.

She left.

I saw Eddie many months later, and he mentioned that he was going through a divorce. — Jen Foster, David Douglas Designs, Marietta, GA

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Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

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True Tales

True Tales: A Fine Thanks

Published

on

True Tales: A Fine Thanks

Published in the May 2014 issue

A FINE THANKS

I sold Eddie a few pieces of jewelry and over time he became a regular customer of mine.

He came in one day and bought a necklace (his most expensive purchase yet) and shared with me he would soon be shopping for a new diamond engagement ring.

I followed up the sale by mailing him a thank-you card, saying something like, “I’m sure she loved it, can’t wait to see you again soon.”

Advertisement

Soon after, a woman came into my store and asked for me by name. She had a photocopy of my thank-you note and accused me of having an affair with her husband, Eddie.

I told her she was mistaken (not giving many details), and she got even more irate. Since she was making a scene at this point, I asked her to leave the store.

But she had just one more question for me: “You’re telling me that you send a hand-written thank-you card to every customer of yours?”

I reply: “Yes, actually I do.” And I showed her my stack of receipts and cards for the week.

She left.

I saw Eddie many months later, and he mentioned that he was going through a divorce. — Jen Foster, David Douglas Designs, Marietta, GA

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

Promoted Headlines

Most Popular