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True Tales: A Fine Thanks

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True Tales: A Fine Thanks

Published in the May 2014 issue

A FINE THANKS

I sold Eddie a few pieces of jewelry and over time he became a regular customer of mine.

He came in one day and bought a necklace (his most expensive purchase yet) and shared with me he would soon be shopping for a new diamond engagement ring.

I followed up the sale by mailing him a thank-you card, saying something like, “I’m sure she loved it, can’t wait to see you again soon.”

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Soon after, a woman came into my store and asked for me by name. She had a photocopy of my thank-you note and accused me of having an affair with her husband, Eddie.

I told her she was mistaken (not giving many details), and she got even more irate. Since she was making a scene at this point, I asked her to leave the store.

But she had just one more question for me: “You’re telling me that you send a hand-written thank-you card to every customer of yours?”

I reply: “Yes, actually I do.” And I showed her my stack of receipts and cards for the week.

She left.

I saw Eddie many months later, and he mentioned that he was going through a divorce. — Jen Foster, David Douglas Designs, Marietta, GA

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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True Tales

True Tales: A Fine Thanks

Published

on

True Tales: A Fine Thanks

Published in the May 2014 issue

A FINE THANKS

I sold Eddie a few pieces of jewelry and over time he became a regular customer of mine.

He came in one day and bought a necklace (his most expensive purchase yet) and shared with me he would soon be shopping for a new diamond engagement ring.

Advertisement

I followed up the sale by mailing him a thank-you card, saying something like, “I’m sure she loved it, can’t wait to see you again soon.”

Soon after, a woman came into my store and asked for me by name. She had a photocopy of my thank-you note and accused me of having an affair with her husband, Eddie.

I told her she was mistaken (not giving many details), and she got even more irate. Since she was making a scene at this point, I asked her to leave the store.

But she had just one more question for me: “You’re telling me that you send a hand-written thank-you card to every customer of yours?”

I reply: “Yes, actually I do.” And I showed her my stack of receipts and cards for the week.

She left.

Advertisement

I saw Eddie many months later, and he mentioned that he was going through a divorce. — Jen Foster, David Douglas Designs, Marietta, GA

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular