Connect with us

True Tales: A Nutritious Necklace

Published

on

An elderly woman entered the store and came up to the repair counter to have some beads restrung. (We frequently have seniors come in with zip lock baggies full of assorted beads and pearls, no longer remembering which are real and which are costume. We sort them out for them). After selecting a few for restringing she presented our clerk with the final bag. She comments, “I know there aren’t enough to make a necklace again but maybe we could make a bracelet.” Upon examination the clerk realizes that they aren’t beads at all, but Vitamin E capsules!  
 
KAREN O.,
HEWITT, NJ 
 

Advertisement

SPONSORED VIDEO

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."

Promoted Headlines

Most Popular

True Tales

True Tales: A Nutritious Necklace

Published

on

An elderly woman entered the store and came up to the repair counter to have some beads restrung. (We frequently have seniors come in with zip lock baggies full of assorted beads and pearls, no longer remembering which are real and which are costume. We sort them out for them). After selecting a few for restringing she presented our clerk with the final bag. She comments, “I know there aren’t enough to make a necklace again but maybe we could make a bracelet.” Upon examination the clerk realizes that they aren’t beads at all, but Vitamin E capsules!  
 
KAREN O.,
HEWITT, NJ 
 

Advertisement

SPONSORED VIDEO

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."

Promoted Headlines

Advertisement

Advertisement

SUBSCRIBE
INSTORE Bulletins
BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Advertisement

Most Popular