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True Tales: A Toast to the Great Customers

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True Tales: A Toast to the Great Customers

True Tales: A Toast to the Great Customers

Published in the September 2014 issue

We love our customers. We love helping them get the perfect wedding ring. And sometimes they love us back. The latest example happened in June. Scott Mackey, our operations manager, received a large, heavy box at the store. When Scott opened up the box he was flabbergasted when he saw — much to his delight — five bottles of premium liquor. Yes, some top-shelf booze.

Here’s the background on this story: A very nice fellow from Minnesota had a great experience working with Scott in purchasing a titanium wedding ring. C.J. was so happy with Scott’s above-and-beyond service that he wanted to thank him.

"Scott, you helped me personally get an engagement ring and were wonderful to work with." — C.J.

C.J. asked Scott what his favorite adult beverage was and said he really wanted to buy Scott a drink as a thank-you. But with Scott being in California and C.J. being in Minnesota, that would be difficult.

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A few days later the package shows up — with all the ingredients to make a killer Long Island iced tea. Can you believe it? Wow, just so cool. Yes, we do love our customers! — Ron Yates, Yates & Co. Jewelers, Modesto, CA

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: A Toast to the Great Customers

Published

on

True Tales: A Toast to the Great Customers

True Tales: A Toast to the Great Customers

Published in the September 2014 issue

We love our customers. We love helping them get the perfect wedding ring. And sometimes they love us back. The latest example happened in June. Scott Mackey, our operations manager, received a large, heavy box at the store. When Scott opened up the box he was flabbergasted when he saw — much to his delight — five bottles of premium liquor. Yes, some top-shelf booze.

Here’s the background on this story: A very nice fellow from Minnesota had a great experience working with Scott in purchasing a titanium wedding ring. C.J. was so happy with Scott’s above-and-beyond service that he wanted to thank him.

"Scott, you helped me personally get an engagement ring and were wonderful to work with." — C.J.

Advertisement

C.J. asked Scott what his favorite adult beverage was and said he really wanted to buy Scott a drink as a thank-you. But with Scott being in California and C.J. being in Minnesota, that would be difficult.

A few days later the package shows up — with all the ingredients to make a killer Long Island iced tea. Can you believe it? Wow, just so cool. Yes, we do love our customers! — Ron Yates, Yates & Co. Jewelers, Modesto, CA

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular