True Tales: A Toast to the Great Customers

Published

9 years ago

August 21, 2014

True Tales: A Toast to the Great Customers

Published in the September 2014 issue

We love our customers. We love helping them get the perfect wedding ring. And sometimes they love us back. The latest example happened in June. Scott Mackey, our operations manager, received a large, heavy box at the store. When Scott opened up the box he was flabbergasted when he saw — much to his delight — five bottles of premium liquor. Yes, some top-shelf booze.

Here’s the background on this story: A very nice fellow from Minnesota had a great experience working with Scott in purchasing a titanium wedding ring. C.J. was so happy with Scott’s above-and-beyond service that he wanted to thank him.

"Scott, you helped me personally get an engagement ring and were wonderful to work with." — C.J.

C.J. asked Scott what his favorite adult beverage was and said he really wanted to buy Scott a drink as a thank-you. But with Scott being in California and C.J. being in Minnesota, that would be difficult.

A few days later the package shows up — with all the ingredients to make a killer Long Island iced tea. Can you believe it? Wow, just so cool. Yes, we do love our customers! — Ron Yates, Yates & Co. Jewelers, Modesto, CA

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”