True Tales: A Toast to the Great Customers

Published

10 years ago

August 21, 2014

True Tales: A Toast to the Great Customers

Published in the September 2014 issue

We love our customers. We love helping them get the perfect wedding ring. And sometimes they love us back. The latest example happened in June. Scott Mackey, our operations manager, received a large, heavy box at the store. When Scott opened up the box he was flabbergasted when he saw — much to his delight — five bottles of premium liquor. Yes, some top-shelf booze.

Here’s the background on this story: A very nice fellow from Minnesota had a great experience working with Scott in purchasing a titanium wedding ring. C.J. was so happy with Scott’s above-and-beyond service that he wanted to thank him.

"Scott, you helped me personally get an engagement ring and were wonderful to work with." — C.J.

C.J. asked Scott what his favorite adult beverage was and said he really wanted to buy Scott a drink as a thank-you. But with Scott being in California and C.J. being in Minnesota, that would be difficult.

A few days later the package shows up — with all the ingredients to make a killer Long Island iced tea. Can you believe it? Wow, just so cool. Yes, we do love our customers! — Ron Yates, Yates & Co. Jewelers, Modesto, CA

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”