Connect with us

True Tales: A Warranty’s Fine Print

Published

on

True Tales: A Warranty’s Fine Print

True Tales: A Warranty’s Fine Print

Published in the July 2014 issue

A guy walks in and is looking at birthstone rings. He asks if we have a warranty. Then proceeds to ask: “If my girlfriend punches someone in the face and bends a prong, would that be covered?” Strange customers. Everybody’s got some. – Ty Tanner, Tanco Creations Jewelry, Azle, TX

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular

True Tales

True Tales: A Warranty’s Fine Print

Published

on

True Tales: A Warranty’s Fine Print

True Tales: A Warranty’s Fine Print

Published in the July 2014 issue

A guy walks in and is looking at birthstone rings. He asks if we have a warranty. Then proceeds to ask: “If my girlfriend punches someone in the face and bends a prong, would that be covered?” Strange customers. Everybody’s got some. – Ty Tanner, Tanco Creations Jewelry, Azle, TX

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular