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True Tales: A Beyond-Lifetime Battery Warranty

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We offer a lifetime replacement battery on watches. You pay once and the battery is replaced for a lifetime. Sadly, one of our customers who had purchased one of our lifetime batteries passed away. The heirs came back to us after the funeral, with the receipt, and asked for a refund on the battery as the "lifetime had ended." To be sure, they didn't have the battery; it was buried with the deceased, along with his favorite watch. We went ahead and refunded the money, and had a good laugh – J. DENNIS PETIMEZAS, WATCHMAKER'S DIAMONDS & JEWELRY, JOHNSTOWN, PA

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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True Tales

True Tales: A Beyond-Lifetime Battery Warranty

Published

on

We offer a lifetime replacement battery on watches. You pay once and the battery is replaced for a lifetime. Sadly, one of our customers who had purchased one of our lifetime batteries passed away. The heirs came back to us after the funeral, with the receipt, and asked for a refund on the battery as the "lifetime had ended." To be sure, they didn't have the battery; it was buried with the deceased, along with his favorite watch. We went ahead and refunded the money, and had a good laugh – J. DENNIS PETIMEZAS, WATCHMAKER'S DIAMONDS & JEWELRY, JOHNSTOWN, PA

Advertisement

SPONSORED VIDEO

He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

Promoted Headlines

Most Popular