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True Tales: Definitely Not a $55 Ring

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A man walked in and wanted to buy a diamond bracelet. I showed him many — stating the prices as “twenty-five hundred, thirty-three hundred, and this one is fifty-five.? He said ?I’ll take that one.? He gave me his charge card and I rang in $5,500 plus tax. The card was declined. I asked him if maybe it was declined because he only had a $5,000 limit? He said: “Five thousand” I thought you said fifty-five!? I answered “Yes, I probably did, but I meant fifty-five hundred!” He said, “I guess I haven’t been in a jewelry store for a long time.” We both laughed, and he left shaking his head. 
 
 
Terry and Sandy Smith 
Goldsmith Jewelers; Little Falls, MN 

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How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."

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True Tales

True Tales: Definitely Not a $55 Ring

Published

on

A man walked in and wanted to buy a diamond bracelet. I showed him many — stating the prices as “twenty-five hundred, thirty-three hundred, and this one is fifty-five.? He said ?I’ll take that one.? He gave me his charge card and I rang in $5,500 plus tax. The card was declined. I asked him if maybe it was declined because he only had a $5,000 limit? He said: “Five thousand” I thought you said fifty-five!? I answered “Yes, I probably did, but I meant fifty-five hundred!” He said, “I guess I haven’t been in a jewelry store for a long time.” We both laughed, and he left shaking his head. 
 
 
Terry and Sandy Smith 
Goldsmith Jewelers; Little Falls, MN 

Advertisement

SPONSORED VIDEO

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."

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