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True Tales: Definitely Not a $55 Ring

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A man walked in and wanted to buy a diamond bracelet. I showed him many — stating the prices as “twenty-five hundred, thirty-three hundred, and this one is fifty-five.? He said ?I’ll take that one.? He gave me his charge card and I rang in $5,500 plus tax. The card was declined. I asked him if maybe it was declined because he only had a $5,000 limit? He said: “Five thousand” I thought you said fifty-five!? I answered “Yes, I probably did, but I meant fifty-five hundred!” He said, “I guess I haven’t been in a jewelry store for a long time.” We both laughed, and he left shaking his head. 
 
 
Terry and Sandy Smith 
Goldsmith Jewelers; Little Falls, MN 

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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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True Tales

True Tales: Definitely Not a $55 Ring

Published

on

A man walked in and wanted to buy a diamond bracelet. I showed him many — stating the prices as “twenty-five hundred, thirty-three hundred, and this one is fifty-five.? He said ?I’ll take that one.? He gave me his charge card and I rang in $5,500 plus tax. The card was declined. I asked him if maybe it was declined because he only had a $5,000 limit? He said: “Five thousand” I thought you said fifty-five!? I answered “Yes, I probably did, but I meant fifty-five hundred!” He said, “I guess I haven’t been in a jewelry store for a long time.” We both laughed, and he left shaking his head. 
 
 
Terry and Sandy Smith 
Goldsmith Jewelers; Little Falls, MN 

Advertisement

SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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