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True Tales: Dirty Diamond

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A customer enters our store on Dec. 23, looking for something "different." I show him a .65 point chocolate diamond solitaire in a vintage 14K white gold, white diamond-accented ring. He owns an oil/water well drilling business and looking at the unusual color of the stone, says, "I use diamond drill bits that cost between $15,000 and $50,000 to replace. How much is this gonna cost me?" After giving him a price, and while looking at it under the scope, he says, "Wow… look at that color! I like it! It looks like dirt! I’ll take it!!" — CAROL ORRIS, ORRIS JEWELERS, BRADFORD, PA

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Dirty Diamond

Published

on

A customer enters our store on Dec. 23, looking for something "different." I show him a .65 point chocolate diamond solitaire in a vintage 14K white gold, white diamond-accented ring. He owns an oil/water well drilling business and looking at the unusual color of the stone, says, "I use diamond drill bits that cost between $15,000 and $50,000 to replace. How much is this gonna cost me?" After giving him a price, and while looking at it under the scope, he says, "Wow… look at that color! I like it! It looks like dirt! I’ll take it!!" — CAROL ORRIS, ORRIS JEWELERS, BRADFORD, PA

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular