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True Tales: Dirty Diamond

Published

16 years ago

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A customer enters our store on Dec. 23, looking for something "different." I show him a .65 point chocolate diamond solitaire in a vintage 14K white gold, white diamond-accented ring. He owns an oil/water well drilling business and looking at the unusual color of the stone, says, "I use diamond drill bits that cost between $15,000 and $50,000 to replace. How much is this gonna cost me?" After giving him a price, and while looking at it under the scope, he says, "Wow… look at that color! I like it! It looks like dirt! I’ll take it!!" — CAROL ORRIS, ORRIS JEWELERS, BRADFORD, PA

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Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."

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True Tales

True Tales: Dirty Diamond

Published

16 years ago

on

A customer enters our store on Dec. 23, looking for something "different." I show him a .65 point chocolate diamond solitaire in a vintage 14K white gold, white diamond-accented ring. He owns an oil/water well drilling business and looking at the unusual color of the stone, says, "I use diamond drill bits that cost between $15,000 and $50,000 to replace. How much is this gonna cost me?" After giving him a price, and while looking at it under the scope, he says, "Wow… look at that color! I like it! It looks like dirt! I’ll take it!!" — CAROL ORRIS, ORRIS JEWELERS, BRADFORD, PA

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."

Promoted Headlines

Most Popular