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True Tales: Dirty Diamond

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A customer enters our store on Dec. 23, looking for something "different." I show him a .65 point chocolate diamond solitaire in a vintage 14K white gold, white diamond-accented ring. He owns an oil/water well drilling business and looking at the unusual color of the stone, says, "I use diamond drill bits that cost between $15,000 and $50,000 to replace. How much is this gonna cost me?" After giving him a price, and while looking at it under the scope, he says, "Wow… look at that color! I like it! It looks like dirt! I’ll take it!!" — CAROL ORRIS, ORRIS JEWELERS, BRADFORD, PA

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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True Tales

True Tales: Dirty Diamond

Published

on

A customer enters our store on Dec. 23, looking for something "different." I show him a .65 point chocolate diamond solitaire in a vintage 14K white gold, white diamond-accented ring. He owns an oil/water well drilling business and looking at the unusual color of the stone, says, "I use diamond drill bits that cost between $15,000 and $50,000 to replace. How much is this gonna cost me?" After giving him a price, and while looking at it under the scope, he says, "Wow… look at that color! I like it! It looks like dirt! I’ll take it!!" — CAROL ORRIS, ORRIS JEWELERS, BRADFORD, PA

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular