Connect with us

True Tales: Dirty Diamond

Published

on

A customer enters our store on Dec. 23, looking for something "different." I show him a .65 point chocolate diamond solitaire in a vintage 14K white gold, white diamond-accented ring. He owns an oil/water well drilling business and looking at the unusual color of the stone, says, "I use diamond drill bits that cost between $15,000 and $50,000 to replace. How much is this gonna cost me?" After giving him a price, and while looking at it under the scope, he says, "Wow… look at that color! I like it! It looks like dirt! I’ll take it!!" — CAROL ORRIS, ORRIS JEWELERS, BRADFORD, PA

Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

Promoted Headlines

Most Popular

True Tales

True Tales: Dirty Diamond

Published

on

A customer enters our store on Dec. 23, looking for something "different." I show him a .65 point chocolate diamond solitaire in a vintage 14K white gold, white diamond-accented ring. He owns an oil/water well drilling business and looking at the unusual color of the stone, says, "I use diamond drill bits that cost between $15,000 and $50,000 to replace. How much is this gonna cost me?" After giving him a price, and while looking at it under the scope, he says, "Wow… look at that color! I like it! It looks like dirt! I’ll take it!!" — CAROL ORRIS, ORRIS JEWELERS, BRADFORD, PA

Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular