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True Tales: Dirty Diamond

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A customer enters our store on Dec. 23, looking for something "different." I show him a .65 point chocolate diamond solitaire in a vintage 14K white gold, white diamond-accented ring. He owns an oil/water well drilling business and looking at the unusual color of the stone, says, "I use diamond drill bits that cost between $15,000 and $50,000 to replace. How much is this gonna cost me?" After giving him a price, and while looking at it under the scope, he says, "Wow… look at that color! I like it! It looks like dirt! I’ll take it!!" — CAROL ORRIS, ORRIS JEWELERS, BRADFORD, PA

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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True Tales

True Tales: Dirty Diamond

Published

on

A customer enters our store on Dec. 23, looking for something "different." I show him a .65 point chocolate diamond solitaire in a vintage 14K white gold, white diamond-accented ring. He owns an oil/water well drilling business and looking at the unusual color of the stone, says, "I use diamond drill bits that cost between $15,000 and $50,000 to replace. How much is this gonna cost me?" After giving him a price, and while looking at it under the scope, he says, "Wow… look at that color! I like it! It looks like dirt! I’ll take it!!" — CAROL ORRIS, ORRIS JEWELERS, BRADFORD, PA

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular