Connect with us

True Tales

True Tales: Dreams Fulfilled

Published

on

True Tales: Dreams Fulfilled

BY THE INSTORE TEAM

Published in the April 2013 issue.

Two things — both happening within 15 minutes of each other:

1A customer came in who had been dreaming about a silver ring for quite a while. Unfortunately, it was vintage, one-of-a-kind and sold. She decided to consider a pair of earrings and said that she would come back in. She came back later that day, and behind her walking in was the person who had purchased the ring several months before. I said, “And here is the person who bought the ring!” This person, who was wearing it, asked the woman why she liked it so much and she answered that it was a special gift for her mom. The person who bought it offered it for sale and accepted the offer the other provided. All left very happy.

2About 15 minutes later, another client, whom I had not seen in 10 years, came in and said that the ring she had purchased from me and returned 10 years ago had been in her dreams for the last several months. It was a platinum, star sapphire and diamond Edwardian ring. She came in on a lark to see if I still had it. Oddly, the person who had purchased the ring for his fiancée a while ago, had recently brought back the ring to trade for another. The person who had been dreaming about it wrote a check immediately and left the store elated. A very strange day indeed! — Donna Soodalter- Toman, DIVA (Donna’s Infinite Variety of Adornments), Newtonville, MA

Advertisement

VIDEO HIGHLIGHT

Wilkerson Testimonials

Texas Jeweler Knew He'd Get Only One Shot at a GOB Sale, So He Wanted to Make It Count

Most retailers only have one GOB sale in their lifetimes. This was the case for Gary Zoet, owner of Shannon Fine Jewelry in Houston, Texas. “Wilkerson has done thousands of these sales,” says Zoet. “I’ve never done one, so it’s logical to have somebody with experience do it.” The result exceeded Zoet’s expectations. Wilkerson took care of everything from marketing to paperwork. When it’s time for you to consider the same, shouldn’t you trust the experts in liquidation?

Promoted Headlines

Want more INSTORE? Subscribe to our newsletter.

Comment

True Tales

You Won’t Believe Why This Customer Returned a Ring

He had really high standards.

mm

Published

on

A male customer ordered a $4,000 platinum band, which shortly arrived from Germany. He holds it up and puts it on; it fits perfectly. Then he peers intently inside the ring. “The third hallmark is a fraction out of line,” he says. We send it back to Germany and it duly arrives with the hallmark totally lined up. The customer comes in and says that he doesn’t want this ring as it’s like buying a Mercedes and the salesman dings the wing: he repairs it, but would you want a damaged Mercedes? Left me speechless. The customer still has a credit three years later. — Gordon Lawrie, Eidos, Santa Fe, NM<.

Continue Reading

True Tales

This Jeweler Had to Get Innovative with a Penis Ring

In emergencies, release latch.

mm

Published

on

A lady came to get a ring for her boyfriend’s penis. We suggested that it would not be a good idea to get one that does not open as that could end up being dangerous. We had to get an arthritic shank from Stuller and make one that opens and closes like a mini baby bangle. Gene Arthur, Arthur’s Jewelry, Reidsville, NC 

Continue Reading

True Tales

Funny But True: You Can’t Make These Surprising Stories Up

The joy of surprises…

mm

Published

on

Customer was in the store buying his wife a surprise anniversary gift when his phone rang and we overheard him explaining that he was someplace else. His wife walks in to pick up her surprise gift to him while still on the phone with him. Ended up nicely, but the surprise gifts were no longer a surprise!

Customer came in on Friday to pick up a $60,000 ring we created. The next day, his girlfriend came by to scream at us for not having finished the ring. We just had to take it.

Provided anonymously to INSTORE’s 2016 Big Survey

Continue Reading

Most Popular