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True Tales: Dreams Fulfilled

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True Tales: Dreams Fulfilled

BY THE INSTORE TEAM

Published in the April 2013 issue.

Two things — both happening within 15 minutes of each other:

1A customer came in who had been dreaming about a silver ring for quite a while. Unfortunately, it was vintage, one-of-a-kind and sold. She decided to consider a pair of earrings and said that she would come back in. She came back later that day, and behind her walking in was the person who had purchased the ring several months before. I said, “And here is the person who bought the ring!” This person, who was wearing it, asked the woman why she liked it so much and she answered that it was a special gift for her mom. The person who bought it offered it for sale and accepted the offer the other provided. All left very happy.

2About 15 minutes later, another client, whom I had not seen in 10 years, came in and said that the ring she had purchased from me and returned 10 years ago had been in her dreams for the last several months. It was a platinum, star sapphire and diamond Edwardian ring. She came in on a lark to see if I still had it. Oddly, the person who had purchased the ring for his fiancée a while ago, had recently brought back the ring to trade for another. The person who had been dreaming about it wrote a check immediately and left the store elated. A very strange day indeed! — Donna Soodalter- Toman, DIVA (Donna’s Infinite Variety of Adornments), Newtonville, MA

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Dreams Fulfilled

Published

on

True Tales: Dreams Fulfilled

BY THE INSTORE TEAM

Published in the April 2013 issue.

Two things — both happening within 15 minutes of each other:

1A customer came in who had been dreaming about a silver ring for quite a while. Unfortunately, it was vintage, one-of-a-kind and sold. She decided to consider a pair of earrings and said that she would come back in. She came back later that day, and behind her walking in was the person who had purchased the ring several months before. I said, “And here is the person who bought the ring!” This person, who was wearing it, asked the woman why she liked it so much and she answered that it was a special gift for her mom. The person who bought it offered it for sale and accepted the offer the other provided. All left very happy.

2About 15 minutes later, another client, whom I had not seen in 10 years, came in and said that the ring she had purchased from me and returned 10 years ago had been in her dreams for the last several months. It was a platinum, star sapphire and diamond Edwardian ring. She came in on a lark to see if I still had it. Oddly, the person who had purchased the ring for his fiancée a while ago, had recently brought back the ring to trade for another. The person who had been dreaming about it wrote a check immediately and left the store elated. A very strange day indeed! — Donna Soodalter- Toman, DIVA (Donna’s Infinite Variety of Adornments), Newtonville, MA

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular