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True Tales: Engaging Stories

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True Tales: Engaging Stories

True Tales: Engaging Stories

BY INSTORE TEAM

True Tales: Engaging Stories

Published in the October 2013 issue

CAUTIONARY TALE

I was showing sapphire engagement rings to a gentleman. He seemed trustworthy, so I disregarded caution and began piling a number of rings on the velvet mat for him to compare. He suddenly stopped me: “Should you be having so many rings out?”

I stammered: “Well, you look like a nice person …”

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“I should be, he said: I am the chief of police here! And you should be more cautious!”

But the story does not end there. After we had a chuckle and I promised to be more careful, I asked him how he had met his fiancée-to-be. “She was with a crowd who came to the station to demonstrate against us,” he said. “They carried signs and chanted slogans.”

“But,” I protested, “why then make contact with someone who is against you?”

“Ah,” he said knowingly, “Protesters are interesting!”

I did sell them a sapphire ring, and these two are now married 20 years. — Eve J. Alfillé, Eve J. Alfillé Gallery and Studio, Evanston, IL

FLAWED COMMENT

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I once had an attractive young lady in with her fiancé looking at engagement rings. She had on a low-cut blouse that emphasized her cleavage. As I was taking them through diamond grading I noted an inclusion under the microscope and blurted out: “Take a look at that cleavage on the right.” I looked up and all three of us just burst into laughter. — Gary Youngberg, Ames Silversmithing, Ames, IA

GENTLE REMINDER

I had a client direct me to make an engagement ring for her son, using the center diamond from her failed marriage. The obvious question kept gnawing at me, and I eventually had to ask while we were designing it: “Why would you let your son get engaged with this stone? The history of it seems … less then romantic.” My client coolly replied, “That’s the whole point: So he is reminded every day not to turn into the @$$hole his father is.” — Deric Metzger, DeMer Jewelry, Oceanside, CA

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Engaging Stories

Published

on

True Tales: Engaging Stories

True Tales: Engaging Stories

BY INSTORE TEAM

True Tales: Engaging Stories

Published in the October 2013 issue

CAUTIONARY TALE

I was showing sapphire engagement rings to a gentleman. He seemed trustworthy, so I disregarded caution and began piling a number of rings on the velvet mat for him to compare. He suddenly stopped me: “Should you be having so many rings out?”

Advertisement

I stammered: “Well, you look like a nice person …”

“I should be, he said: I am the chief of police here! And you should be more cautious!”

But the story does not end there. After we had a chuckle and I promised to be more careful, I asked him how he had met his fiancée-to-be. “She was with a crowd who came to the station to demonstrate against us,” he said. “They carried signs and chanted slogans.”

“But,” I protested, “why then make contact with someone who is against you?”

“Ah,” he said knowingly, “Protesters are interesting!”

I did sell them a sapphire ring, and these two are now married 20 years. — Eve J. Alfillé, Eve J. Alfillé Gallery and Studio, Evanston, IL

Advertisement

FLAWED COMMENT

I once had an attractive young lady in with her fiancé looking at engagement rings. She had on a low-cut blouse that emphasized her cleavage. As I was taking them through diamond grading I noted an inclusion under the microscope and blurted out: “Take a look at that cleavage on the right.” I looked up and all three of us just burst into laughter. — Gary Youngberg, Ames Silversmithing, Ames, IA

GENTLE REMINDER

I had a client direct me to make an engagement ring for her son, using the center diamond from her failed marriage. The obvious question kept gnawing at me, and I eventually had to ask while we were designing it: “Why would you let your son get engaged with this stone? The history of it seems … less then romantic.” My client coolly replied, “That’s the whole point: So he is reminded every day not to turn into the @$$hole his father is.” — Deric Metzger, DeMer Jewelry, Oceanside, CA

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular