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True Tales: Extreme Piercings

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True Tales: Extreme Piercings

A lady walked in to inquire if we did ear piercing. I said, “Yes ma’am we do.” She then asked if we only did “humans.” Curious, I said, “Yes, we only do humans but if we did another species, what would it be?” She asked me to step outside with her, which I did, and she pointed to her Rottweiler, which was growling at me. Geez! — Bill W., Hudson, NC

This article originally appeared in the February 2015 edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Extreme Piercings

Published

on

True Tales: Extreme Piercings

A lady walked in to inquire if we did ear piercing. I said, “Yes ma’am we do.” She then asked if we only did “humans.” Curious, I said, “Yes, we only do humans but if we did another species, what would it be?” She asked me to step outside with her, which I did, and she pointed to her Rottweiler, which was growling at me. Geez! — Bill W., Hudson, NC

This article originally appeared in the February 2015 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular