True Tales: Fire, Fire

Published

9 years ago

November 5, 2015

True Tales: Fire, Fire

We used to burn a candle on our service counter, until the day a customer leaned over to help look for an item that had fallen into the printer, and her hair went up in flames. The poor part-timer that put out the flames will never forget it. Frankly, we have laughed about this for 10 years now. Not so funny that day. — Allison L., Rock Hill, SC

We were working hard one day when someone smelled something burning. As smoke started to fill the store, everyone was rushing around trying to locate the source of the fire, except for one of my sales associates, who was working with a woman on a watch for her husband as an anniversary gift. We called 911 and shortly after the fire crew burst in, all ready to spring into action …. It turned out a light fixture had blown a ballast although it looked like the whole store was on fire. During the whole time, our sales associate selling the watch never left her post, and neither did the customer. The firemen got the light fixture down and there was still quite a bit of smoke for some time. As the firemen were walking out, so was the customer, proudly displaying her Grogan Jewelers bag with her husband’s new watch. The associate told us later that there was no way she was going to let the lady walk. — Jay K., Florence, AL

This article originally appeared in the November 2015 edition of INSTORE.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”