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True Tales: Fire, Fire

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True Tales: Fire, Fire

 

We used to burn a candle on our service counter, until the day a customer leaned over to help look for an item that had fallen into the printer, and her hair went up in flames. The poor part-timer that put out the flames will never forget it. Frankly, we have laughed about this for 10 years now. Not so funny that day. — Allison L., Rock Hill, SC

We were working hard one day when someone smelled something burning. As smoke started to fill the store, everyone was rushing around trying to locate the source of the fire, except for one of my sales associates, who was working with a woman on a watch for her husband as an anniversary gift. We called 911 and shortly after the fire crew burst in, all ready to spring into action …. It turned out a light fixture had blown a ballast although it looked like the whole store was on fire. During the whole time, our sales associate selling the watch never left her post, and neither did the customer. The firemen got the light fixture down and there was still quite a bit of smoke for some time. As the firemen were walking out, so was the customer, proudly displaying her Grogan Jewelers bag with her husband’s new watch. The associate told us later that there was no way she was going to let the lady walk. — Jay K., Florence, AL

This article originally appeared in the November 2015 edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Fire, Fire

Published

on

True Tales: Fire, Fire

 

We used to burn a candle on our service counter, until the day a customer leaned over to help look for an item that had fallen into the printer, and her hair went up in flames. The poor part-timer that put out the flames will never forget it. Frankly, we have laughed about this for 10 years now. Not so funny that day. — Allison L., Rock Hill, SC

We were working hard one day when someone smelled something burning. As smoke started to fill the store, everyone was rushing around trying to locate the source of the fire, except for one of my sales associates, who was working with a woman on a watch for her husband as an anniversary gift. We called 911 and shortly after the fire crew burst in, all ready to spring into action …. It turned out a light fixture had blown a ballast although it looked like the whole store was on fire. During the whole time, our sales associate selling the watch never left her post, and neither did the customer. The firemen got the light fixture down and there was still quite a bit of smoke for some time. As the firemen were walking out, so was the customer, proudly displaying her Grogan Jewelers bag with her husband’s new watch. The associate told us later that there was no way she was going to let the lady walk. — Jay K., Florence, AL

This article originally appeared in the November 2015 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular