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True Tales: Gifting the Blowup Doll

Published

on

True Tales: June 2013

BY THE INSTORE TEAM

Published in the June 2013 issue.

JEWELRY FANTASY

We once sold diamond studs to a gentleman for his blowup doll.— Brian Berger, First Pennsylvania Precious Metals, Warrington, PA

Dental Diamond

I had a customer come in who wanted to buy a flat diamond he could glue to the front face of his tooth. — Josh Rider, Dylan Rings, Montgomery, AL

Ursa Major

An older woman came in with a large stuffed bear. She requested we measure the bear’s wrist and neck to make a matching charm bracelet and pendent in sterling. We did. — Stew Brandt, H. Brandt Jewelers, Natick, MA

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Gifting the Blowup Doll

Published

on

True Tales: June 2013

BY THE INSTORE TEAM

Published in the June 2013 issue.

JEWELRY FANTASY

We once sold diamond studs to a gentleman for his blowup doll.— Brian Berger, First Pennsylvania Precious Metals, Warrington, PA

Dental Diamond

I had a customer come in who wanted to buy a flat diamond he could glue to the front face of his tooth. — Josh Rider, Dylan Rings, Montgomery, AL

Ursa Major

An older woman came in with a large stuffed bear. She requested we measure the bear’s wrist and neck to make a matching charm bracelet and pendent in sterling. We did. — Stew Brandt, H. Brandt Jewelers, Natick, MA

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular