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True Tales: How One Guy Sized Bras

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Strange stories from the front lines

One morning a gentleman phoned to tell me he would like to replace a ring his wife lost. Ring size is usually perplexing to men, but not this gentleman: “Ring size, I even know her bra size!” He informed me his wife’s bra size is a 7X. I don’t know much about bra sizes, but I know enough to know that 7X is not a size. He proceeded to tell me about his previous year’s Christmas gift. He thought it would be nice to buy his wife a bra. Not knowing her size he went to his wife’s closet and began trying them on — his head. He determined his wife’s bra fit like his hat — a 7X. So off he went to Victoria’s Secret to get a bra. He tells me he put bras on his head until he found his correct size. While he is telling me this story my wife is pointing out this call is on our dime. After hanging up I shared the story with the store, and everyone agreed it was worth the dime!” 

CHRIS M., 
STATE COLLEGE, PA

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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True Tales

True Tales: How One Guy Sized Bras

Published

on

Strange stories from the front lines

One morning a gentleman phoned to tell me he would like to replace a ring his wife lost. Ring size is usually perplexing to men, but not this gentleman: “Ring size, I even know her bra size!” He informed me his wife’s bra size is a 7X. I don’t know much about bra sizes, but I know enough to know that 7X is not a size. He proceeded to tell me about his previous year’s Christmas gift. He thought it would be nice to buy his wife a bra. Not knowing her size he went to his wife’s closet and began trying them on — his head. He determined his wife’s bra fit like his hat — a 7X. So off he went to Victoria’s Secret to get a bra. He tells me he put bras on his head until he found his correct size. While he is telling me this story my wife is pointing out this call is on our dime. After hanging up I shared the story with the store, and everyone agreed it was worth the dime!” 

CHRIS M., 
STATE COLLEGE, PA

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After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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