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True Tales: How One Guy Sized Bras

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Strange stories from the front lines

One morning a gentleman phoned to tell me he would like to replace a ring his wife lost. Ring size is usually perplexing to men, but not this gentleman: “Ring size, I even know her bra size!” He informed me his wife’s bra size is a 7X. I don’t know much about bra sizes, but I know enough to know that 7X is not a size. He proceeded to tell me about his previous year’s Christmas gift. He thought it would be nice to buy his wife a bra. Not knowing her size he went to his wife’s closet and began trying them on — his head. He determined his wife’s bra fit like his hat — a 7X. So off he went to Victoria’s Secret to get a bra. He tells me he put bras on his head until he found his correct size. While he is telling me this story my wife is pointing out this call is on our dime. After hanging up I shared the story with the store, and everyone agreed it was worth the dime!” 

CHRIS M., 
STATE COLLEGE, PA

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: How One Guy Sized Bras

Published

on

Strange stories from the front lines

One morning a gentleman phoned to tell me he would like to replace a ring his wife lost. Ring size is usually perplexing to men, but not this gentleman: “Ring size, I even know her bra size!” He informed me his wife’s bra size is a 7X. I don’t know much about bra sizes, but I know enough to know that 7X is not a size. He proceeded to tell me about his previous year’s Christmas gift. He thought it would be nice to buy his wife a bra. Not knowing her size he went to his wife’s closet and began trying them on — his head. He determined his wife’s bra fit like his hat — a 7X. So off he went to Victoria’s Secret to get a bra. He tells me he put bras on his head until he found his correct size. While he is telling me this story my wife is pointing out this call is on our dime. After hanging up I shared the story with the store, and everyone agreed it was worth the dime!” 

CHRIS M., 
STATE COLLEGE, PA

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular