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True Tales: Iraq and a Hard Place

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True Tales: Iraq and a Hard Place

True Tales: Iraq and a Hard Place

BY INSTORE TEAM

True Tales: Iraq and a Hard Place

Published in the November 2013 issue

OOne of our most colorful and biggerthan- life customers had called for a lastminute rush order of a special pair of diamond earrings for his first anniversary. (The engagement ring had been bought here and sealed with shots of Crown Royal, which he had given me as a gift). I could hardly hear him with what sounded like a heck of a party or an early 4th of July celebration going on. More static, interference, yelling and repeating and finally advice on how I, in fact, would make the presentation to his wife.

He was in a war zone in Iraq, and the background noise was artillery shelling.

He’s safely back now … a patriot, and to this day he is called “Iraq Jack.” — J. Dennis Petimezas, Watchmakers Diamonds & Jewelry, Johnstown, PA

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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True Tales

True Tales: Iraq and a Hard Place

Published

on

True Tales: Iraq and a Hard Place

True Tales: Iraq and a Hard Place

BY INSTORE TEAM

True Tales: Iraq and a Hard Place

Published in the November 2013 issue

OOne of our most colorful and biggerthan- life customers had called for a lastminute rush order of a special pair of diamond earrings for his first anniversary. (The engagement ring had been bought here and sealed with shots of Crown Royal, which he had given me as a gift). I could hardly hear him with what sounded like a heck of a party or an early 4th of July celebration going on. More static, interference, yelling and repeating and finally advice on how I, in fact, would make the presentation to his wife.

He was in a war zone in Iraq, and the background noise was artillery shelling.

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He’s safely back now … a patriot, and to this day he is called “Iraq Jack.” — J. Dennis Petimezas, Watchmakers Diamonds & Jewelry, Johnstown, PA

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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