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True Tales: Learning Curve

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True Tales: Learning Curve
Definitely not hematite.

Many years ago my new salesperson “Nancy” was so excited when I came back from lunch. She was beaming with pride about how a gentleman had come in and asked for a hematite pendant in a cage. So she found a stone, put it in a silver cage, put a chain on it, boxed it, and took payment. What she didn’t know was I had knocked over a Speidel display at closing and in the rush, threw all the ball bearings in a cigar box, and being a newbie she mistook a ball bearing for a hematite bead. Sadly, it was a cash sale so I couldn’t track it for a refund. — Gayle Chinn, Chinn Jewelry, Royal Oak, MI

When I was 12 years old and apprenticing for a jeweler in an upscale store, in an effort to teach me about setting stones, the jeweler handed me a silver marcasite brooch about 3 inches in diameter and asked me to clean it up as best I could. Thinking I knew everything already, I took it straight over to the buffer and had at it. I quickly threw it in the ultrasonic and then straight into the steamer! … It looked as if it was snowing in the room. The jeweler allowed me to rattle and steam out all of the marcasites in order to give me practice setting over 400 new ones! Here is the best part: I can’t wait to teach my son the same lesson. — Mark T., Sacramento. CA

This article originally appeared in the April 2015 edition of INSTORE.

 

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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True Tales

True Tales: Learning Curve

Published

on

True Tales: Learning Curve
Definitely not hematite.

Many years ago my new salesperson “Nancy” was so excited when I came back from lunch. She was beaming with pride about how a gentleman had come in and asked for a hematite pendant in a cage. So she found a stone, put it in a silver cage, put a chain on it, boxed it, and took payment. What she didn’t know was I had knocked over a Speidel display at closing and in the rush, threw all the ball bearings in a cigar box, and being a newbie she mistook a ball bearing for a hematite bead. Sadly, it was a cash sale so I couldn’t track it for a refund. — Gayle Chinn, Chinn Jewelry, Royal Oak, MI

When I was 12 years old and apprenticing for a jeweler in an upscale store, in an effort to teach me about setting stones, the jeweler handed me a silver marcasite brooch about 3 inches in diameter and asked me to clean it up as best I could. Thinking I knew everything already, I took it straight over to the buffer and had at it. I quickly threw it in the ultrasonic and then straight into the steamer! … It looked as if it was snowing in the room. The jeweler allowed me to rattle and steam out all of the marcasites in order to give me practice setting over 400 new ones! Here is the best part: I can’t wait to teach my son the same lesson. — Mark T., Sacramento. CA

This article originally appeared in the April 2015 edition of INSTORE.

 

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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