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True Tales: The Man With the Mason’s Trowel

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It was getting late in the day at our little trade shop at the end of Miles Street, a dead-end street in an old mill town. We were just cleaning up, preparing to close for the day, when a large, gruff-looking man in coveralls came into the store. He walked with quick, broad, purposeful strides, right past the sales staff toward Joel’s jewelers’ bench. He was holding a steel mason’s trowel, and his face was serious. “Hey. You know my wife, Roslyn?” he said abruptly, startling Joel from his bench work. Joel stuttered and fumbled for words, thinking the man was about to accuse him of having improper relations with his wife. “No,” said Joel, “Uh, I don’t think so.” The man’s face twisted, and he raised the mason’s trowel toward Joel. “Do you think you could make one of these in gold?” he asked. Turns out his wife had a charm bracelet, and Charlie was hoping Joel could make a custom, handmade mason’s trowel charm! Phew!
 
 
JEN M.,
GREENFIELD, MA

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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True Tales

True Tales: The Man With the Mason’s Trowel

Published

on

It was getting late in the day at our little trade shop at the end of Miles Street, a dead-end street in an old mill town. We were just cleaning up, preparing to close for the day, when a large, gruff-looking man in coveralls came into the store. He walked with quick, broad, purposeful strides, right past the sales staff toward Joel’s jewelers’ bench. He was holding a steel mason’s trowel, and his face was serious. “Hey. You know my wife, Roslyn?” he said abruptly, startling Joel from his bench work. Joel stuttered and fumbled for words, thinking the man was about to accuse him of having improper relations with his wife. “No,” said Joel, “Uh, I don’t think so.” The man’s face twisted, and he raised the mason’s trowel toward Joel. “Do you think you could make one of these in gold?” he asked. Turns out his wife had a charm bracelet, and Charlie was hoping Joel could make a custom, handmade mason’s trowel charm! Phew!
 
 
JEN M.,
GREENFIELD, MA

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular