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True Tales: Moment of Tooth

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Strange stories from the frontlinesMOMENT OF TOOTH 
 
?The strangest engagement ring we ever made was for a woman who answered our ad in the Yellow Pages. She entered our store, saying she saw that we did custom work, then pulls from her pack a container holding her 40-something fiance’s baby tooth. It had been very difficult to retrieve from his mother, but the woman wanted his baby tooth to be the ring’s center stone. She went on to tell me how no other jeweler would help her. (The smart ones, I think!) Of course, she is also concerned about price, but does want some diamonds with it. Half-shocked, but always eager for a sale, I suggested a pear-shaped, cluster-top ring, since the closest shape to the baby tooth was a pear, with diamonds going around the tooth. She liked the idea, I quoted a price, and we had a deal. I guess I should have run the idea by my jeweler first, because you can always tell when a jeweler doesn’t want to do something. (They charge more.) It actually turned out pretty good. You had to look hard to see that it was a tooth and not a Tennessee pearl. She was delighted. 
 
DARRYL M., 
KNOXVILLE, TN 
 
 
?I once had a lady come into my store wearing an orange cabochon-cut stone ring. I complimented her on it, as a salesperson would, and asked what kind of stone it was. Her answer? ?Chlamydia!’ I think she meant carnelian. I managed to maintain my composure and even look impressed, telling her I had never seen that type of stone before. Then I called my boss over and asked the lady to tell us again what the name of the stone was. She did. The look on my boss’s face was priceless.? 
 
CHUCK J., 
ADRIAN, MI

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Moment of Tooth

Published

on

Strange stories from the frontlinesMOMENT OF TOOTH 
 
?The strangest engagement ring we ever made was for a woman who answered our ad in the Yellow Pages. She entered our store, saying she saw that we did custom work, then pulls from her pack a container holding her 40-something fiance’s baby tooth. It had been very difficult to retrieve from his mother, but the woman wanted his baby tooth to be the ring’s center stone. She went on to tell me how no other jeweler would help her. (The smart ones, I think!) Of course, she is also concerned about price, but does want some diamonds with it. Half-shocked, but always eager for a sale, I suggested a pear-shaped, cluster-top ring, since the closest shape to the baby tooth was a pear, with diamonds going around the tooth. She liked the idea, I quoted a price, and we had a deal. I guess I should have run the idea by my jeweler first, because you can always tell when a jeweler doesn’t want to do something. (They charge more.) It actually turned out pretty good. You had to look hard to see that it was a tooth and not a Tennessee pearl. She was delighted. 
 
DARRYL M., 
KNOXVILLE, TN 
 
 
?I once had a lady come into my store wearing an orange cabochon-cut stone ring. I complimented her on it, as a salesperson would, and asked what kind of stone it was. Her answer? ?Chlamydia!’ I think she meant carnelian. I managed to maintain my composure and even look impressed, telling her I had never seen that type of stone before. Then I called my boss over and asked the lady to tell us again what the name of the stone was. She did. The look on my boss’s face was priceless.? 
 
CHUCK J., 
ADRIAN, MI

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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