True Tales: Moment of Tooth

Published

16 years ago

July 2, 2008

Strange stories from the frontlinesMOMENT OF TOOTH

?The strangest engagement ring we ever made was for a woman who answered our ad in the Yellow Pages. She entered our store, saying she saw that we did custom work, then pulls from her pack a container holding her 40-something fiance’s baby tooth. It had been very difficult to retrieve from his mother, but the woman wanted his baby tooth to be the ring’s center stone. She went on to tell me how no other jeweler would help her. (The smart ones, I think!) Of course, she is also concerned about price, but does want some diamonds with it. Half-shocked, but always eager for a sale, I suggested a pear-shaped, cluster-top ring, since the closest shape to the baby tooth was a pear, with diamonds going around the tooth. She liked the idea, I quoted a price, and we had a deal. I guess I should have run the idea by my jeweler first, because you can always tell when a jeweler doesn’t want to do something. (They charge more.) It actually turned out pretty good. You had to look hard to see that it was a tooth and not a Tennessee pearl. She was delighted.

DARRYL M.,
KNOXVILLE, TN

?I once had a lady come into my store wearing an orange cabochon-cut stone ring. I complimented her on it, as a salesperson would, and asked what kind of stone it was. Her answer? ?Chlamydia!’ I think she meant carnelian. I managed to maintain my composure and even look impressed, telling her I had never seen that type of stone before. Then I called my boss over and asked the lady to tell us again what the name of the stone was. She did. The look on my boss’s face was priceless.?

CHUCK J.,
ADRIAN, MI

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”