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True Tales: Passing the Sniff Test

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I worked with a salesman for 25 years and once witnessed him working a customer. The client had asked him if, in his professional opinion, a piece of jewelry she had purchased was really gold. He studied it for a while and than very seriously proceded to sniff it. And replied why yes, it was. The customer thought this perfectly acceptable since we use the scratch the pearl on the teeth method! It was incredibly funny.
 
BRENDA N., 

EL SEGUNDO, CA;

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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True Tales

True Tales: Passing the Sniff Test

Published

on

I worked with a salesman for 25 years and once witnessed him working a customer. The client had asked him if, in his professional opinion, a piece of jewelry she had purchased was really gold. He studied it for a while and than very seriously proceded to sniff it. And replied why yes, it was. The customer thought this perfectly acceptable since we use the scratch the pearl on the teeth method! It was incredibly funny.
 
BRENDA N., 

EL SEGUNDO, CA;

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular