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True Tales: Passing the Sniff Test

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I worked with a salesman for 25 years and once witnessed him working a customer. The client had asked him if, in his professional opinion, a piece of jewelry she had purchased was really gold. He studied it for a while and than very seriously proceded to sniff it. And replied why yes, it was. The customer thought this perfectly acceptable since we use the scratch the pearl on the teeth method! It was incredibly funny.
 
BRENDA N., 

EL SEGUNDO, CA;

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Passing the Sniff Test

Published

on

I worked with a salesman for 25 years and once witnessed him working a customer. The client had asked him if, in his professional opinion, a piece of jewelry she had purchased was really gold. He studied it for a while and than very seriously proceded to sniff it. And replied why yes, it was. The customer thought this perfectly acceptable since we use the scratch the pearl on the teeth method! It was incredibly funny.
 
BRENDA N., 

EL SEGUNDO, CA;

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular