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True Tales: Pet Peeved

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?This lady came in, interrupting one of our sales associates (who was working with a customer), by announcing, ?I’m here now, I’d like to see some pearls.’ We got another sales associate to help her, and she immediately asked if the window by the pearls could be opened so she could see and talk to her poodle, which was in her car. After looking at pearls, she wanted to look at some gold jewelry. She walked outside, and moved her car three spaces down, so it was near the gold jewelry. Then she asked that that window be opened. Every minute or two, she would stop and go to the window to talk and wave to her poodle. When she went to look at items in our estate collection ? same thing. She told us she did this because she didn’t want her dog to get nervous in her absence. After she left, we all felt so bad for her dog because we knew that, if he wasn’t already, he’d turn out to be as neurotic as she was.? 

HOPE W.,
BLOOMINGTON, MN 

?A few days before Christmas in 1982. Right at closing time, two men step into the store, ducking behind the front door as if hiding from someone outside. Obviously, we immediately went on high alert. After a few moments they begin to browse. In 10 or 15 minutes, they selected a dozen or so items and said they would take them all. All the while, we’re standing there, hands on phones, fingers on buttons, waiting for the inevitable. Finally, we take their credit card for processing and discover that it is Stephen Stills from Crosby, Stills, Nash and Young, buying for his staff. Once our hearts finally slowed down, it ended up being one of our best holiday-season sales days ever.  

KEITH H.,
BOULDER, CO

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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True Tales

True Tales: Pet Peeved

Published

on

?This lady came in, interrupting one of our sales associates (who was working with a customer), by announcing, ?I’m here now, I’d like to see some pearls.’ We got another sales associate to help her, and she immediately asked if the window by the pearls could be opened so she could see and talk to her poodle, which was in her car. After looking at pearls, she wanted to look at some gold jewelry. She walked outside, and moved her car three spaces down, so it was near the gold jewelry. Then she asked that that window be opened. Every minute or two, she would stop and go to the window to talk and wave to her poodle. When she went to look at items in our estate collection ? same thing. She told us she did this because she didn’t want her dog to get nervous in her absence. After she left, we all felt so bad for her dog because we knew that, if he wasn’t already, he’d turn out to be as neurotic as she was.? 

HOPE W.,
BLOOMINGTON, MN 

?A few days before Christmas in 1982. Right at closing time, two men step into the store, ducking behind the front door as if hiding from someone outside. Obviously, we immediately went on high alert. After a few moments they begin to browse. In 10 or 15 minutes, they selected a dozen or so items and said they would take them all. All the while, we’re standing there, hands on phones, fingers on buttons, waiting for the inevitable. Finally, we take their credit card for processing and discover that it is Stephen Stills from Crosby, Stills, Nash and Young, buying for his staff. Once our hearts finally slowed down, it ended up being one of our best holiday-season sales days ever.  

KEITH H.,
BOULDER, CO

Advertisement

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular