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True Tales: Pet Peeved

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?This lady came in, interrupting one of our sales associates (who was working with a customer), by announcing, ?I’m here now, I’d like to see some pearls.’ We got another sales associate to help her, and she immediately asked if the window by the pearls could be opened so she could see and talk to her poodle, which was in her car. After looking at pearls, she wanted to look at some gold jewelry. She walked outside, and moved her car three spaces down, so it was near the gold jewelry. Then she asked that that window be opened. Every minute or two, she would stop and go to the window to talk and wave to her poodle. When she went to look at items in our estate collection ? same thing. She told us she did this because she didn’t want her dog to get nervous in her absence. After she left, we all felt so bad for her dog because we knew that, if he wasn’t already, he’d turn out to be as neurotic as she was.? 

HOPE W.,
BLOOMINGTON, MN 

?A few days before Christmas in 1982. Right at closing time, two men step into the store, ducking behind the front door as if hiding from someone outside. Obviously, we immediately went on high alert. After a few moments they begin to browse. In 10 or 15 minutes, they selected a dozen or so items and said they would take them all. All the while, we’re standing there, hands on phones, fingers on buttons, waiting for the inevitable. Finally, we take their credit card for processing and discover that it is Stephen Stills from Crosby, Stills, Nash and Young, buying for his staff. Once our hearts finally slowed down, it ended up being one of our best holiday-season sales days ever.  

KEITH H.,
BOULDER, CO

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Pet Peeved

Published

on

?This lady came in, interrupting one of our sales associates (who was working with a customer), by announcing, ?I’m here now, I’d like to see some pearls.’ We got another sales associate to help her, and she immediately asked if the window by the pearls could be opened so she could see and talk to her poodle, which was in her car. After looking at pearls, she wanted to look at some gold jewelry. She walked outside, and moved her car three spaces down, so it was near the gold jewelry. Then she asked that that window be opened. Every minute or two, she would stop and go to the window to talk and wave to her poodle. When she went to look at items in our estate collection ? same thing. She told us she did this because she didn’t want her dog to get nervous in her absence. After she left, we all felt so bad for her dog because we knew that, if he wasn’t already, he’d turn out to be as neurotic as she was.? 

HOPE W.,
BLOOMINGTON, MN 

?A few days before Christmas in 1982. Right at closing time, two men step into the store, ducking behind the front door as if hiding from someone outside. Obviously, we immediately went on high alert. After a few moments they begin to browse. In 10 or 15 minutes, they selected a dozen or so items and said they would take them all. All the while, we’re standing there, hands on phones, fingers on buttons, waiting for the inevitable. Finally, we take their credit card for processing and discover that it is Stephen Stills from Crosby, Stills, Nash and Young, buying for his staff. Once our hearts finally slowed down, it ended up being one of our best holiday-season sales days ever.  

KEITH H.,
BOULDER, CO

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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