?This lady came in, interrupting one of our sales associates (who was working with a customer), by announcing, ?I’m here now, I’d like to see some pearls.’ We got another sales associate to help her, and she immediately asked if the window by the pearls could be opened so she could see and talk to her poodle, which was in her car. After looking at pearls, she wanted to look at some gold jewelry. She walked outside, and moved her car three spaces down, so it was near the gold jewelry. Then she asked that that window be opened. Every minute or two, she would stop and go to the window to talk and wave to her poodle. When she went to look at items in our estate collection ? same thing. She told us she did this because she didn’t want her dog to get nervous in her absence. After she left, we all felt so bad for her dog because we knew that, if he wasn’t already, he’d turn out to be as neurotic as she was.?
HOPE W.,
BLOOMINGTON, MN
?A few days before Christmas in 1982. Right at closing time, two men step into the store, ducking behind the front door as if hiding from someone outside. Obviously, we immediately went on high alert. After a few moments they begin to browse. In 10 or 15 minutes, they selected a dozen or so items and said they would take them all. All the while, we’re standing there, hands on phones, fingers on buttons, waiting for the inevitable. Finally, we take their credit card for processing and discover that it is Stephen Stills from Crosby, Stills, Nash and Young, buying for his staff. Once our hearts finally slowed down, it ended up being one of our best holiday-season sales days ever.
KEITH H.,
BOULDER, CO
Retiring? Let Wilkerson Do the Heavy Lifting
Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift.
To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”
