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True Tales: Seeing Stars

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Strange stories from the front lines

?One day, a good customer came in and wanted to talk to us about doing a custom design. She and I sat down at the design table across from each other and began to discuss details. Throughout the course of the conversation, she tells me (and by now my husband, who has squatted down beside the table) that she recently had some tattoos done. OK. Nothing scary about this so far …. She slightly pulls back the edge of her collar to show us this tiny little star. As she had had radiation treatment for cancer, she decided to have stars put where the scars were. Next thing I know, she’s lifted up her shirt to expose large breasts (with many stars). It was comical as they were right in my husband’s face when she did that! Talk about a deer-in-the-headlights look! Not bad enough? In walks a customer at that moment. ?Hey! I’ve got a pair of those!’ she says.? 

TERI V.,
COLORADO SPRINGS, CO

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Seeing Stars

Published

on

Strange stories from the front lines

?One day, a good customer came in and wanted to talk to us about doing a custom design. She and I sat down at the design table across from each other and began to discuss details. Throughout the course of the conversation, she tells me (and by now my husband, who has squatted down beside the table) that she recently had some tattoos done. OK. Nothing scary about this so far …. She slightly pulls back the edge of her collar to show us this tiny little star. As she had had radiation treatment for cancer, she decided to have stars put where the scars were. Next thing I know, she’s lifted up her shirt to expose large breasts (with many stars). It was comical as they were right in my husband’s face when she did that! Talk about a deer-in-the-headlights look! Not bad enough? In walks a customer at that moment. ?Hey! I’ve got a pair of those!’ she says.? 

TERI V.,
COLORADO SPRINGS, CO

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular