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True Tales: Size Matters

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True Tales: September 2013

BY THE INSTORE TEAM

Published in the September 2013 issue.

SIZE MATTERS

A woman recently called and asked if we sized rings and the conversation went something like this:

CUSTOMER: “Do you guys size rings?”

ME: “Yes, we sure do.”

CUSTOMER: “How long does it usually take?”

ME: “Our normal turnaround time is 10 days, but we can put a rush on it if need be.”

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CUSTOMER: “How much does it cost?”

ME: “Ring sizing starts at $25 and goes up from there.”

CUSTOMER: “Do I need to bring the ring in to have is sized?”

ME: “Excuse me?”

CUSTOMER: “Do I need to bring the ring in to have it sized?”

ME: “Yes ma’am, we size all rings here in the store.”

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CUSTOMER: “OK, well, I’m gonna check with another jeweler.” And she hung up the phone.

Travis Piper, Piper Diamond Co., Vincennes, IN

TARNISHED REPUTATION

My father once had a young man come in the store with a 14K yellow gold rope chain. We had sold him the chain and it was tarnishing.

WALT FREEMAN: “You may have a high concentration of acid in your system, and that may have turned the chain dark.”

CUSTOMER: “Hey man, I haven’t done acid in years!”
Susie Freeman, Freeman Jewelers, Fort Wayne, IN

THE REAL THING

CUSTOMER: “I know you don’t have this, I’ve been looking for it for years. I want a 14K Coke bottle charm.”

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ME: “I have exactly what you’ve’ been looking for.”

CUSTOMER: “WOW! I can’t believe it. After all these years you actually have one!” I reached into the showcase and pulled out a 14K yellow gold Coke bottle charm.

CUSTOMER: “Oh, I wanted an 8-ounce bottle; this one is a 16-ounce style.”
Don Delano, JL Jewelers, Tampa, FL

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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True Tales

True Tales: Size Matters

Published

on

True Tales: September 2013

BY THE INSTORE TEAM

Published in the September 2013 issue.

SIZE MATTERS

A woman recently called and asked if we sized rings and the conversation went something like this:

CUSTOMER: “Do you guys size rings?”

ME: “Yes, we sure do.”

CUSTOMER: “How long does it usually take?”

Advertisement

ME: “Our normal turnaround time is 10 days, but we can put a rush on it if need be.”

CUSTOMER: “How much does it cost?”

ME: “Ring sizing starts at $25 and goes up from there.”

CUSTOMER: “Do I need to bring the ring in to have is sized?”

ME: “Excuse me?”

CUSTOMER: “Do I need to bring the ring in to have it sized?”

Advertisement

ME: “Yes ma’am, we size all rings here in the store.”

CUSTOMER: “OK, well, I’m gonna check with another jeweler.” And she hung up the phone.

Travis Piper, Piper Diamond Co., Vincennes, IN

TARNISHED REPUTATION

My father once had a young man come in the store with a 14K yellow gold rope chain. We had sold him the chain and it was tarnishing.

WALT FREEMAN: “You may have a high concentration of acid in your system, and that may have turned the chain dark.”

CUSTOMER: “Hey man, I haven’t done acid in years!”
Susie Freeman, Freeman Jewelers, Fort Wayne, IN

Advertisement
THE REAL THING

CUSTOMER: “I know you don’t have this, I’ve been looking for it for years. I want a 14K Coke bottle charm.”

ME: “I have exactly what you’ve’ been looking for.”

CUSTOMER: “WOW! I can’t believe it. After all these years you actually have one!” I reached into the showcase and pulled out a 14K yellow gold Coke bottle charm.

CUSTOMER: “Oh, I wanted an 8-ounce bottle; this one is a 16-ounce style.”
Don Delano, JL Jewelers, Tampa, FL

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular