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True Tales

True Tales: Size Matters

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True Tales: September 2013

BY THE INSTORE TEAM

Published in the September 2013 issue.

SIZE MATTERS

A woman recently called and asked if we sized rings and the conversation went something like this:

CUSTOMER: “Do you guys size rings?”

ME: “Yes, we sure do.”

CUSTOMER: “How long does it usually take?”

ME: “Our normal turnaround time is 10 days, but we can put a rush on it if need be.”

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CUSTOMER: “How much does it cost?”

ME: “Ring sizing starts at $25 and goes up from there.”

CUSTOMER: “Do I need to bring the ring in to have is sized?”

ME: “Excuse me?”

CUSTOMER: “Do I need to bring the ring in to have it sized?”

ME: “Yes ma’am, we size all rings here in the store.”

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CUSTOMER: “OK, well, I’m gonna check with another jeweler.” And she hung up the phone.

Travis Piper, Piper Diamond Co., Vincennes, IN

TARNISHED REPUTATION

My father once had a young man come in the store with a 14K yellow gold rope chain. We had sold him the chain and it was tarnishing.

WALT FREEMAN: “You may have a high concentration of acid in your system, and that may have turned the chain dark.”

CUSTOMER: “Hey man, I haven’t done acid in years!”
Susie Freeman, Freeman Jewelers, Fort Wayne, IN

THE REAL THING

CUSTOMER: “I know you don’t have this, I’ve been looking for it for years. I want a 14K Coke bottle charm.”

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ME: “I have exactly what you’ve’ been looking for.”

CUSTOMER: “WOW! I can’t believe it. After all these years you actually have one!” I reached into the showcase and pulled out a 14K yellow gold Coke bottle charm.

CUSTOMER: “Oh, I wanted an 8-ounce bottle; this one is a 16-ounce style.”
Don Delano, JL Jewelers, Tampa, FL

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