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True Tales

True Tales: Size Matters



True Tales: September 2013


Published in the September 2013 issue.


A woman recently called and asked if we sized rings and the conversation went something like this:

CUSTOMER: “Do you guys size rings?”

ME: “Yes, we sure do.”

CUSTOMER: “How long does it usually take?”

ME: “Our normal turnaround time is 10 days, but we can put a rush on it if need be.”


CUSTOMER: “How much does it cost?”

ME: “Ring sizing starts at $25 and goes up from there.”

CUSTOMER: “Do I need to bring the ring in to have is sized?”

ME: “Excuse me?”

CUSTOMER: “Do I need to bring the ring in to have it sized?”

ME: “Yes ma’am, we size all rings here in the store.”


CUSTOMER: “OK, well, I’m gonna check with another jeweler.” And she hung up the phone.

Travis Piper, Piper Diamond Co., Vincennes, IN


My father once had a young man come in the store with a 14K yellow gold rope chain. We had sold him the chain and it was tarnishing.

WALT FREEMAN: “You may have a high concentration of acid in your system, and that may have turned the chain dark.”

CUSTOMER: “Hey man, I haven’t done acid in years!”
Susie Freeman, Freeman Jewelers, Fort Wayne, IN


CUSTOMER: “I know you don’t have this, I’ve been looking for it for years. I want a 14K Coke bottle charm.”


ME: “I have exactly what you’ve’ been looking for.”

CUSTOMER: “WOW! I can’t believe it. After all these years you actually have one!” I reached into the showcase and pulled out a 14K yellow gold Coke bottle charm.

CUSTOMER: “Oh, I wanted an 8-ounce bottle; this one is a 16-ounce style.”
Don Delano, JL Jewelers, Tampa, FL



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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