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True Tales: Size Matters

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True Tales: September 2013

BY THE INSTORE TEAM

Published in the September 2013 issue.

SIZE MATTERS

A woman recently called and asked if we sized rings and the conversation went something like this:

CUSTOMER: “Do you guys size rings?”

ME: “Yes, we sure do.”

CUSTOMER: “How long does it usually take?”

ME: “Our normal turnaround time is 10 days, but we can put a rush on it if need be.”

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CUSTOMER: “How much does it cost?”

ME: “Ring sizing starts at $25 and goes up from there.”

CUSTOMER: “Do I need to bring the ring in to have is sized?”

ME: “Excuse me?”

CUSTOMER: “Do I need to bring the ring in to have it sized?”

ME: “Yes ma’am, we size all rings here in the store.”

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CUSTOMER: “OK, well, I’m gonna check with another jeweler.” And she hung up the phone.

Travis Piper, Piper Diamond Co., Vincennes, IN

TARNISHED REPUTATION

My father once had a young man come in the store with a 14K yellow gold rope chain. We had sold him the chain and it was tarnishing.

WALT FREEMAN: “You may have a high concentration of acid in your system, and that may have turned the chain dark.”

CUSTOMER: “Hey man, I haven’t done acid in years!”
Susie Freeman, Freeman Jewelers, Fort Wayne, IN

THE REAL THING

CUSTOMER: “I know you don’t have this, I’ve been looking for it for years. I want a 14K Coke bottle charm.”

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ME: “I have exactly what you’ve’ been looking for.”

CUSTOMER: “WOW! I can’t believe it. After all these years you actually have one!” I reached into the showcase and pulled out a 14K yellow gold Coke bottle charm.

CUSTOMER: “Oh, I wanted an 8-ounce bottle; this one is a 16-ounce style.”
Don Delano, JL Jewelers, Tampa, FL

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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True Tales

True Tales: Size Matters

Published

on

True Tales: September 2013

BY THE INSTORE TEAM

Published in the September 2013 issue.

SIZE MATTERS

A woman recently called and asked if we sized rings and the conversation went something like this:

CUSTOMER: “Do you guys size rings?”

ME: “Yes, we sure do.”

CUSTOMER: “How long does it usually take?”

Advertisement

ME: “Our normal turnaround time is 10 days, but we can put a rush on it if need be.”

CUSTOMER: “How much does it cost?”

ME: “Ring sizing starts at $25 and goes up from there.”

CUSTOMER: “Do I need to bring the ring in to have is sized?”

ME: “Excuse me?”

CUSTOMER: “Do I need to bring the ring in to have it sized?”

Advertisement

ME: “Yes ma’am, we size all rings here in the store.”

CUSTOMER: “OK, well, I’m gonna check with another jeweler.” And she hung up the phone.

Travis Piper, Piper Diamond Co., Vincennes, IN

TARNISHED REPUTATION

My father once had a young man come in the store with a 14K yellow gold rope chain. We had sold him the chain and it was tarnishing.

WALT FREEMAN: “You may have a high concentration of acid in your system, and that may have turned the chain dark.”

CUSTOMER: “Hey man, I haven’t done acid in years!”
Susie Freeman, Freeman Jewelers, Fort Wayne, IN

Advertisement
THE REAL THING

CUSTOMER: “I know you don’t have this, I’ve been looking for it for years. I want a 14K Coke bottle charm.”

ME: “I have exactly what you’ve’ been looking for.”

CUSTOMER: “WOW! I can’t believe it. After all these years you actually have one!” I reached into the showcase and pulled out a 14K yellow gold Coke bottle charm.

CUSTOMER: “Oh, I wanted an 8-ounce bottle; this one is a 16-ounce style.”
Don Delano, JL Jewelers, Tampa, FL

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular