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True Tales

True Tales: Something’s Rotten

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?I had a lady come in around Christmas to drop off her wedding ring for cleaning. It was a ring with a box-style head. As I cleaned it, I noticed that under the head, the ring was packed with white cookie dough, so when she came in to pick up the ring, I joked with her about doing a lot of holiday baking. She replied that she hadn’t made any cookies, but she had made a meatloaf a few days ago. Yuuuuck!? 

SUE P.,
ESCANABA, MI 

?Let’s face it… lots of men are dumb about jewelry. We had a woman who loved big jewelry and she met a man at church. He drove a cement truck and it was apparent he had never purchased fine jewelry before. She came in and looked at engagement rings with two-carat diamond centers and triple-row invisible-set mountings. When the man came in with her, he announced that she could have anything that she wanted, so she selected a ring. When he found out the price, I thought he would faint. He got angry. She offered to pay for half of the ring as she was not going to settle for smaller. He could not pay for the ring and we could not get him financed. In the end, the couple did not get engaged … all because of the ring. We spent many hours trying to keep the sale alive and keep the couple together. Since that incident, when a man tells me he’ll select the diamond and let his lady select any mounting that she wants, I suggest that he qualify his offer as such: ?Darling, my budget for the mounting is $X,XXX and you can have any mounting that you like within the budget.’ This has been very helpful for the less-than-savvy jewelry buyer.? 

BRAD F.,
SCOTTSDALE, AZ 

?A male customer was very interested in a black jade men’s ring we had made in 14K yellow gold. I told him the ring was ?seven ninety five? and he told me he had to ?think about it?. He came back a few hours later ready to purchase the ring. He handed me a $10 bill. I was so shocked it took me a minute to respond.? 

NIHALA H.,
HEALDSBURG, CA

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When Gene the Jeweler Speaks, His Employees Listen

In this episode of Jimmy DeGroot’s Gene the Jeweler series, Gene has a simple request for his employees. The good news is that they follow his instructions. The bad news is that they follow a bit too literally.

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True Tales

If She Didn’t Like the Platinum, She Really Won’t Like the Moissanite

This real customer wanted the sheen of sparkly copper.

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A customer sent her fiancé into the store with a piece of copper wire coated with a sparkling something. He said she wanted a ring just like it in platinum with the same finish. We told him there was no finish available to re-create what he was showing us. We called a month later to tell him his platinum band was ready for pickup. When they came in, she became quite snarly because the sparkle finish she asked for was not there. We tried to explain, but she was not hearing us. She said she needed the sparkle to remind her every day of “the sparkle in their lives.” She demanded to know why it took us a month to tell her it was not possible. We explained that we had told her fiancé the day he came in. When she glared at him and asked why he didn’t tell her, he just looked at the floor. (She is 5 foot tall. He is 6 feet 4 inches.) She refused the platinum band we had special-ordered and walked out of the store. We were left to wonder what will happen when she finds out the focal stone in her engagement ring isn’t the 1.5-carat diamond she thinks it is, but rather a stunning moissanite at a tenth the price?

Provided anonymously to INSTORE’s Big Survey

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True Tales

A 5-Carat Diamond Wasn’t Big Enough for This Client

Go big or go home? A jeweler wishes this customer would.

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A CLIENT LOOKED at many different fancy yellows, each above 5 carats, for over six months with countless meetings and still couldn’t decide. The most recent excuse? “It’s just not big enough.”

Provided anonymously to INSTORE’s Big Survey

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True Tales

‘Even If You Were Cher, I Wouldn’t Loan You This Jewelry!’

An owner refuses to fall for this dumb yet real scam artist.

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ONE DAY, a limo pulled into my parking lot. The young lady who alit claimed to be the P.A. for Cher. She went on to pick out pieces from my case that she swore would work in that night’s performance and be returned the next day. I informed her if the star herself walked in, I wouldn’t hand over thousands of dollars worth of jewelry “on loan.” She called me some nasty names and left. Seems Cher was not performing anywhere near the East Coast that night and it was just a scam. Oh well! — James Doggett, Doggett Jewelry, Kingston, NH

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