Connect with us

True Tales: Sticker Shock

Published

on

Sticker shock in jewelry stores

I once had a client who asked me to design an elegant custom ring. I had her sign the estimate, which also stated that the price could change if modifications were made and that I would outline those as we went along. Which I did, first when she decided she wanted more diamonds set on the shank, and then when she switched from 14K to platinum. When I presented her with her completed piece she was thrilled … until she looked at the new price. She was appalled that we had gone over the original amount. When I reminded her that I had told her about the increased costs she said she remembered that. When I asked who she thought was going to pay for those, she said: “Why you, of course. I just thought you were giving me a better deal!” — Mary Harding, mary l harding, G.G., Bellingham, WA

We once had a woman come in for the first time. She had 10 envelopes full of jewelry for repair. As she was showing me what the problem was she asked how much for the repair. When I told her the price, she told me she could get it done in New York for less money. After all the repair envelopes were filled out, I opened them, took her jewelry out and said to take them to New York. She said she was going to be my best customer. I told her I didn’t negotiate repair prices. She left the store and was gone for six months. She came back in, gave me the same repairs. And became my best customer. — Diana Smires, Diana Smires Jewelry, Columbus, NJ

This article originally appeared in the January 2016 edition of INSTORE.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular

True Tales

True Tales: Sticker Shock

Published

on

Sticker shock in jewelry stores

I once had a client who asked me to design an elegant custom ring. I had her sign the estimate, which also stated that the price could change if modifications were made and that I would outline those as we went along. Which I did, first when she decided she wanted more diamonds set on the shank, and then when she switched from 14K to platinum. When I presented her with her completed piece she was thrilled … until she looked at the new price. She was appalled that we had gone over the original amount. When I reminded her that I had told her about the increased costs she said she remembered that. When I asked who she thought was going to pay for those, she said: “Why you, of course. I just thought you were giving me a better deal!” — Mary Harding, mary l harding, G.G., Bellingham, WA

We once had a woman come in for the first time. She had 10 envelopes full of jewelry for repair. As she was showing me what the problem was she asked how much for the repair. When I told her the price, she told me she could get it done in New York for less money. After all the repair envelopes were filled out, I opened them, took her jewelry out and said to take them to New York. She said she was going to be my best customer. I told her I didn’t negotiate repair prices. She left the store and was gone for six months. She came back in, gave me the same repairs. And became my best customer. — Diana Smires, Diana Smires Jewelry, Columbus, NJ

This article originally appeared in the January 2016 edition of INSTORE.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular