True Tales: Sticker Shock

Published

9 years ago

January 10, 2016

I once had a client who asked me to design an elegant custom ring. I had her sign the estimate, which also stated that the price could change if modifications were made and that I would outline those as we went along. Which I did, first when she decided she wanted more diamonds set on the shank, and then when she switched from 14K to platinum. When I presented her with her completed piece she was thrilled … until she looked at the new price. She was appalled that we had gone over the original amount. When I reminded her that I had told her about the increased costs she said she remembered that. When I asked who she thought was going to pay for those, she said: “Why you, of course. I just thought you were giving me a better deal!” — Mary Harding, mary l harding, G.G., Bellingham, WA

We once had a woman come in for the first time. She had 10 envelopes full of jewelry for repair. As she was showing me what the problem was she asked how much for the repair. When I told her the price, she told me she could get it done in New York for less money. After all the repair envelopes were filled out, I opened them, took her jewelry out and said to take them to New York. She said she was going to be my best customer. I told her I didn’t negotiate repair prices. She left the store and was gone for six months. She came back in, gave me the same repairs. And became my best customer. — Diana Smires, Diana Smires Jewelry, Columbus, NJ

This article originally appeared in the January 2016 edition of INSTORE.

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”