True Tales: Short-Lived Happiness

Published

17 years ago

May 5, 2009

Stories from the front lines of retail

A nice, enthusiastic guy calls several times, making sure we would be ready for him to bring in his girlfriend for an engagement ring. He says, “Money is no object. I have a great job and it is full time.”
At noon, he comes in the door with a very surprised, scared, nervous girlfriend. We help her make three choices for an engagement ring. She has tears in her eyes. We’ve been chatting back and forth and I ask how long have they been together. “One month” was the answer. They left with him saying he’d be back to finalize the deal. He never did return. A month later he came in and asked if we were hiring. I had to tell him no. He hung his head and left. I felt sorry for him and wondered about his girlfriend. From the happiest guy in the world to the most sad in just 30 days.
— TERRY AND SANDY SMITH
GOLDSMITH JEWELERS, LITTLE FALLS, MN

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."