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You Won’t Believe What Animal Part a Customer Asked This Jeweler to Make a Pendant From

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Our store’s founder, my late husband, was once asked to make pendants out of raccoon penis bones. You just can’t make this stuff up! Who would wear such a thing? — Jane Johnson, RM Johnson & Sons, Salem, VA


A couple years ago, woman comes in and wants us to custom make a diamond “ring” that hangs on the front of a female. She was very specific in the style. The cost was almost $1,000, which was all fine and good, until she told us it was for her 70-year-old self! Thankfully, she did not offer to show us how it fit, as once happened long ago here. — Tim Ottmann, The Gem Gallery, Reno, NV


We had a woman call to ask if we would check to see if the stone she had found was a diamond. “Come on in,” we said. So she did. She had the stone in her mouth and proceeded to spit it out into her hand. “Check this to see if it’s a diamond,” she said. We did. It wasn’t. One of our clerks knew her from childhood. She said she used to save her food in her cheeks and everyone called her “gopher cheeks.” Obviously, she’s still at it. — Terry Smith, GoldSmith Jewelers, Little Falls, MN

This article originally appeared in the April 2016 edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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You Won’t Believe What Animal Part a Customer Asked This Jeweler to Make a Pendant From

Published

on

Our store’s founder, my late husband, was once asked to make pendants out of raccoon penis bones. You just can’t make this stuff up! Who would wear such a thing? — Jane Johnson, RM Johnson & Sons, Salem, VA


A couple years ago, woman comes in and wants us to custom make a diamond “ring” that hangs on the front of a female. She was very specific in the style. The cost was almost $1,000, which was all fine and good, until she told us it was for her 70-year-old self! Thankfully, she did not offer to show us how it fit, as once happened long ago here. — Tim Ottmann, The Gem Gallery, Reno, NV


We had a woman call to ask if we would check to see if the stone she had found was a diamond. “Come on in,” we said. So she did. She had the stone in her mouth and proceeded to spit it out into her hand. “Check this to see if it’s a diamond,” she said. We did. It wasn’t. One of our clerks knew her from childhood. She said she used to save her food in her cheeks and everyone called her “gopher cheeks.” Obviously, she’s still at it. — Terry Smith, GoldSmith Jewelers, Little Falls, MN

This article originally appeared in the April 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular