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True Tales: The Gallstone Necklace

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Here’s a bead stringing adventure I had about 15 years ago. A lady walked up to the counter with a zip lock baggie full of brownish-colored beads about a half inch in diameter. They were irregular in shape and had no holes for stringing. It seems that the lady had just been released from the hospital and before she left, the doctor handed her this bag full of the gall stones that he had removed from her gall bladder. You guessed it! I had to drill a hole in each one and string them onto a necklace for her to wear. They had the consistency of hard clay and were kind of fragile. The smell during the drilling process was less than desirable. My thought at the time was, “Who would want to wear something around their neck that would remind them of such a painful experience?”
 
DAVID B., 
PUNXSUTAWNEY, PA 
 

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: The Gallstone Necklace

Published

on

Here’s a bead stringing adventure I had about 15 years ago. A lady walked up to the counter with a zip lock baggie full of brownish-colored beads about a half inch in diameter. They were irregular in shape and had no holes for stringing. It seems that the lady had just been released from the hospital and before she left, the doctor handed her this bag full of the gall stones that he had removed from her gall bladder. You guessed it! I had to drill a hole in each one and string them onto a necklace for her to wear. They had the consistency of hard clay and were kind of fragile. The smell during the drilling process was less than desirable. My thought at the time was, “Who would want to wear something around their neck that would remind them of such a painful experience?”
 
DAVID B., 
PUNXSUTAWNEY, PA 
 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular