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True Tales: The Man Who Bought Two Rings

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This happened about 20 years ago. A young lady comes in to buy a ring for a young man she has only seen at church from afar...
This happened about 20 years ago. A young lady comes in to buy a ring for a young man she has only seen at church from afar. Shortly after, a young man comes in with his parents, talks to me about “when you buy a ring for a girl” and buys a diamond engagement ring. You could have floored me when later the young man and woman walk in together to size the ring the woman had bought. She opened an account to pay for the $35 ring, and every month they would come in together. Each time, she would drool over the diamond counter. But there was nothing from him about the ring he bought. Finally, a year later, he comes in and trades in the ring he bought for a larger diamond. He then offers it to her, and she accepts. Over the next 20 years we see them only a few times. Last year, they re-appeared, and since then he has bought her a $2,000 diamond ring, $500 diamond earrings, a $1,200 wedding band for him, and a syn star sapphire ring. She has no idea there was ever the other ring. They are nice, everyday people — no children, two dogs and as happy as clams in an ocean of plankton. — WARREN LAKEIN 
LAKEINS JEWELERS OF HAMILTON, BALTIMORE, MD

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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True Tales

True Tales: The Man Who Bought Two Rings

Published

on

This happened about 20 years ago. A young lady comes in to buy a ring for a young man she has only seen at church from afar...
This happened about 20 years ago. A young lady comes in to buy a ring for a young man she has only seen at church from afar. Shortly after, a young man comes in with his parents, talks to me about “when you buy a ring for a girl” and buys a diamond engagement ring. You could have floored me when later the young man and woman walk in together to size the ring the woman had bought. She opened an account to pay for the $35 ring, and every month they would come in together. Each time, she would drool over the diamond counter. But there was nothing from him about the ring he bought. Finally, a year later, he comes in and trades in the ring he bought for a larger diamond. He then offers it to her, and she accepts. Over the next 20 years we see them only a few times. Last year, they re-appeared, and since then he has bought her a $2,000 diamond ring, $500 diamond earrings, a $1,200 wedding band for him, and a syn star sapphire ring. She has no idea there was ever the other ring. They are nice, everyday people — no children, two dogs and as happy as clams in an ocean of plankton. — WARREN LAKEIN 
LAKEINS JEWELERS OF HAMILTON, BALTIMORE, MD

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular