True Tales: The Man Who Bought Two Rings

Published

16 years ago

November 3, 2008

This happened about 20 years ago. A young lady comes in to buy a ring for a young man she has only seen at church from afar...
This happened about 20 years ago. A young lady comes in to buy a ring for a young man she has only seen at church from afar. Shortly after, a young man comes in with his parents, talks to me about “when you buy a ring for a girl” and buys a diamond engagement ring. You could have floored me when later the young man and woman walk in together to size the ring the woman had bought. She opened an account to pay for the $35 ring, and every month they would come in together. Each time, she would drool over the diamond counter. But there was nothing from him about the ring he bought. Finally, a year later, he comes in and trades in the ring he bought for a larger diamond. He then offers it to her, and she accepts. Over the next 20 years we see them only a few times. Last year, they re-appeared, and since then he has bought her a $2,000 diamond ring, $500 diamond earrings, a $1,200 wedding band for him, and a syn star sapphire ring. She has no idea there was ever the other ring. They are nice, everyday people — no children, two dogs and as happy as clams in an ocean of plankton. — WARREN LAKEIN
LAKEINS JEWELERS OF HAMILTON, BALTIMORE, MD

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”