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True Tales: The Man Who Bought Two Rings

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This happened about 20 years ago. A young lady comes in to buy a ring for a young man she has only seen at church from afar...
This happened about 20 years ago. A young lady comes in to buy a ring for a young man she has only seen at church from afar. Shortly after, a young man comes in with his parents, talks to me about “when you buy a ring for a girl” and buys a diamond engagement ring. You could have floored me when later the young man and woman walk in together to size the ring the woman had bought. She opened an account to pay for the $35 ring, and every month they would come in together. Each time, she would drool over the diamond counter. But there was nothing from him about the ring he bought. Finally, a year later, he comes in and trades in the ring he bought for a larger diamond. He then offers it to her, and she accepts. Over the next 20 years we see them only a few times. Last year, they re-appeared, and since then he has bought her a $2,000 diamond ring, $500 diamond earrings, a $1,200 wedding band for him, and a syn star sapphire ring. She has no idea there was ever the other ring. They are nice, everyday people — no children, two dogs and as happy as clams in an ocean of plankton. — WARREN LAKEIN 
LAKEINS JEWELERS OF HAMILTON, BALTIMORE, MD

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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True Tales

True Tales: The Man Who Bought Two Rings

Published

on

This happened about 20 years ago. A young lady comes in to buy a ring for a young man she has only seen at church from afar...
This happened about 20 years ago. A young lady comes in to buy a ring for a young man she has only seen at church from afar. Shortly after, a young man comes in with his parents, talks to me about “when you buy a ring for a girl” and buys a diamond engagement ring. You could have floored me when later the young man and woman walk in together to size the ring the woman had bought. She opened an account to pay for the $35 ring, and every month they would come in together. Each time, she would drool over the diamond counter. But there was nothing from him about the ring he bought. Finally, a year later, he comes in and trades in the ring he bought for a larger diamond. He then offers it to her, and she accepts. Over the next 20 years we see them only a few times. Last year, they re-appeared, and since then he has bought her a $2,000 diamond ring, $500 diamond earrings, a $1,200 wedding band for him, and a syn star sapphire ring. She has no idea there was ever the other ring. They are nice, everyday people — no children, two dogs and as happy as clams in an ocean of plankton. — WARREN LAKEIN 
LAKEINS JEWELERS OF HAMILTON, BALTIMORE, MD

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular