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True Tales: The Old Pest

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“One time a funny old man came into our store. He didn’t know where he was and he just wanted to rest. He sat on a chair in our showroom. Finally, after about an hour, I was tired of talking to him and had work to do. So I asked him where he was going and where he lived. He didn’t know! After much probing, I finally got a phone number out of him. He said it was his friend’s number and, if I asked, his friend would come and pick him up. I called and another very old man answered the phone. When I told him I had his friend in my shop and that he needed to be picked up, the old man on the other end of the line said: ‘Oh, you mean you have Wilbur there?’ Figuring this was the end of the saga, I said with relief: ‘Yes, I think so.’ Then the man answered: ‘I’m not picking Wilbur up, he’s a nuisance!‘ and hung up on me!
 
LARA B., 
Victoria, BC, Canada

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: The Old Pest

Published

on

“One time a funny old man came into our store. He didn’t know where he was and he just wanted to rest. He sat on a chair in our showroom. Finally, after about an hour, I was tired of talking to him and had work to do. So I asked him where he was going and where he lived. He didn’t know! After much probing, I finally got a phone number out of him. He said it was his friend’s number and, if I asked, his friend would come and pick him up. I called and another very old man answered the phone. When I told him I had his friend in my shop and that he needed to be picked up, the old man on the other end of the line said: ‘Oh, you mean you have Wilbur there?’ Figuring this was the end of the saga, I said with relief: ‘Yes, I think so.’ Then the man answered: ‘I’m not picking Wilbur up, he’s a nuisance!‘ and hung up on me!
 
LARA B., 
Victoria, BC, Canada

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular